Marketing Executive

SQC Management (Penang) Sdn Bhd; George Town; On-site; MYR 48,000 - 68,000; Full time

Job summary

A marketing consultancy in George Town, Malaysia, is seeking a Marketing Specialist to conduct market research, develop marketing strategies, and manage campaigns across various platforms. The ideal candidate should have a degree in Marketing or Business Administration, proven marketing experience, and strong analytical and creative skills. You will also support digital marketing efforts and ensure maximum ROI for marketing initiatives.

Qualifications

• Degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing or consultancy roles.
• Strong analytical and problem-solving skills.
• Creative thinking with excellent communication and presentation abilities.
• Experience with digital marketing tools and data analysis.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

• Conduct market research to understand industry trends.
• Develop and execute tailored marketing strategies.
• Plan and manage marketing campaigns across multiple platforms.
• Improve brand positioning and assist in defining brand identity.
• Monitor and analyze the performance of marketing initiatives.
• Advise on marketing channels and budget allocations.
• Support digital marketing efforts, including SEO and SEM.
• Manage marketing budgets for maximum ROI.
• Build and maintain strong client relationships.

Skills

Analytical skills

Problem-solving skills

Creative thinking

Communication skills

Digital marketing tools experience

Education

Degree in Marketing or Business Administration

Job description

Responsibilities

• Conduct market research to understand industry trends, consumer preferences, and competitor activities.
• Develop and execute tailored marketing strategies aligned with business objectives.
• Plan and manage marketing campaigns across multiple platforms to boost brand visibility.
• Improve brand positioning and assist in defining the company’s brand identity.
• Monitor and analyze the performance of marketing initiatives, optimizing strategies based on results.
• Advise on the best marketing channels, techniques, and budget allocations to reach target audiences.
• Support digital marketing efforts, including SEO, SEM, and social media marketing.
• Manage marketing budgets to ensure maximum return on investment (ROI).
• Build and maintain strong client relationships, offering continuous marketing support and insights.

Requirements

• Degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing or consultancy roles.
• Strong analytical and problem-solving skills.
• Creative thinking with excellent communication and presentation abilities.
• Experience with digital marketing tools and data analysis.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.