Marketing Communications Manager

Bureau Veritas North America; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading quality assurance company in Kuala Lumpur seeks an experienced marketing professional to develop and execute strategic marketing campaigns. The ideal candidate will have over 10 years of B2B marketing experience, strong analytical skills, and a proven track record in demand generation. The role involves collaboration across teams and managing marketing materials, ensuring alignment with the business strategy. Competitive salary and a supportive work environment included.

Qualifications

• 10 years of B2B marketing experience in a similar role.
• Proven track record in executing and measuring demand generation programs.
• Strong network of PR and media contacts advantageous.

Responsibilities

• Develop and deliver strategic marketing campaigns.
• Ensure alignment of plans and messaging with business strategy.
• Manage marketing materials and collateral according to corporate direction.

Skills

Analytical thinking

Strategic thinking

Demand generation

Pardot

SEO

SEM

Communication skills

Interpersonal skills

Education

Bachelor's degree in marketing or business administration

Tools

Pardot

Job description

Our people are ambitious and humble, believing in what they do and convinced that our purpose is shaping a world of trust. With responsibility and openness, they daily serve our 400,000 clients in 140 countries, bettering society. Across all our businesses and countries, each one of our people leaves their mark in shaping society.

Job Responsibilities

• Developing, designing and delivering strategic marketing campaigns to help achieve business results
• Ensuring that plans, content and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences
• Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external, trade shows, digital, customer events, etc.
• Collaborating across teams and different stakeholders to develop key messages for campaigns, programs, and content syndication including thought leadership, surveys, and client success stories.
• Collaborating across teams and different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results
• Creating and managing all marketing materials and collateral in line with corporate and brand direction while reflecting local priorities
• Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and messaging across all solutions
• Working with vendors and agencies to create and/or localise online and offline marketing and communications activities and develop supporting assets
• Keep up to date with market developments and competitor strategies.

Job Requirements

• Possess a Bachelor's degree in marketing, business administration or any related field
• At least 10 years of B2B marketing experience in a similar role
• Must be able to think analytically and strategically
• A track record in developing, executing and measuring demand generation programs that keep customers and prospects engaged throughout the funnel
• Strong knowledge of Pardot, content development, SEO and SEM
• A strong network of PR and media contacts would be highly advantageous
• Exceptional verbal and written communication skills
• High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
• Capable of working well as part of a team as well as independently in a matrix organisation
• Excellent interpersonal skills and are adept at building relationships with different stakeholders

Join an inclusive, flexible and diverse company where you can thrive while contributing to positively transforming the world we live in.