Marketing Communications (Digital) Specialist

Quantios; Serdang; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading SaaS provider in Malaysia is seeking a Marketing Communications (Digital) Specialist to enhance their digital presence. This role involves managing social media content, optimizing performance metrics, and collaborating with various teams to ensure brand consistency across platforms. Candidates should have 3+ years of relevant experience and strong skills in digital marketing and content strategy.

Qualifications

• 3+ years in digital marketing, communications, or content-focused roles.
• Strong grasp of social media content strategy.
• Experience managing content across multiple platforms.

Responsibilities

• Plan content calendar and execute across digital channels.
• Monitor performance using analytics tools and report on metrics.
• Coordinate with teams to produce engaging content.

Skills

Digital marketing

Content strategy

Social media management

Analytics tools

Communication skills

Tools

HubSpot

Google Analytics

WordPress

Job description

Marketing Communications (Digital) Specialist

Quantios delivers a portfolio of SaaS solutions built for the trust and corporate services industry. With over 600 clients and 50 years of expertise, we help organisations streamline operations, manage compliance, and scale confidently in a complex, cross-border environment.

As part of our in-house marketing team, you’ll manage our social media, website, and internal communications, making sure our content is timely, drives commercial impact, engaging, and relevant across every channel and audience.

Job Responsibilities

Content & Channel Management

• Plan and execute the content calendar across LinkedIn, YouTube, X (Twitter), and the website to strengthen brand voice, showcase market leadership, and reinforce product value.
• Collaborate with marketing team and the designer to plan and produce high-quality short-form and long-form content that supports an Always-On strategy, maintains brand consistency, and aligns with platform-specific formats and behaviours.
• Manage updates to website content, including product pages, announcements, and customer stories.
• Coordinate internal communications such as employee updates, campaign highlights, and announcements — helping to build internal visibility and strengthen employee engagement across the business.

Digital Performance & Optimisation

• Monitor performance of digital channels using tools like HubSpot, Google Analytics and native platform insights, including web traffic, bounce rate, impressions and engagement.
• Report on key metrics regularly and share clear recommendations to improve reach, content effectiveness and audience engagement.
• Coordinate with external agencies to support SEO and paid activities (e.g. PPC or paid social), and track overall effectiveness.
• Support A/B testing and apply insights to continuously improve content and channel strategy.

Application requires sharing of past portfolio, showcasing examples of content created and any measurable impact on engagement, reach or other key metrics.

Job Requirements

• 3+ years’ experience in digital marketing, communications, or content-focused roles.
• Strong grasp of social media content strategy to drive audience growth, engagement and consistent brand presence.
• Strong writing and messaging skills, with the ability to adapt tone and format for different channels. Experience managing content across LinkedIn, YouTube, X (Twitter), and website (WordPress).
• Familiar with HubSpot or similar tools for content scheduling, analytics and campaign support.
• Comfortable working with designers, product, marketing team, and external agencies to deliver on-brand, engaging content.
• Confident using basic analytics tools (e.g. GA4, HubSpot, social insights) to monitor performance and provide clear reporting.