Marketing Campaign Lead — Data-Driven & Strategic

Sinergia Talents; Kuching; On-site; MYR 44,640 - 66,960; Full time

Job summary

A leading marketing agency in Malaysia is seeking a Marketing Specialist to drive market research, develop comprehensive marketing plans, and manage client relationships. The ideal candidate should have a Bachelor's degree in Marketing or Business, with 2-5 years of relevant experience. Strong communication, analytical, and organizational skills are essential for success in this fast-paced role. The position includes managing marketing budgets, creating engaging content, and collaborating across departments. Willingness to travel is required.

Qualifications

• 2-5 years of experience in promotion and marketing activities.
• Self-motivated and results-driven.
• Possess own transport and willing to travel.
• Strong ability to work well under pressure and meet deadlines.

Responsibilities

• Conduct market research to identify trends and opportunities.
• Develop and implement marketing plans and campaigns.
• Manage budgets and ensure cost-effectiveness of marketing efforts.
• Create compelling and engaging content for various marketing channels.
• Analyze data and metrics to evaluate success of marketing campaigns.
• Collaborate with other departments to develop effective marketing strategies.
• Liaise with clients to address concerns or issues.

Skills

Strong communication

Interpersonal skills

Organizational skills

Analytical skills

Problem-solving skills

Education

Bachelor's degree in marketing, business, or related field

Tools

Digital marketing tools

Social media platforms

Job description

A leading marketing agency in Malaysia is seeking a Marketing Specialist to drive market research, develop comprehensive marketing plans, and manage client relationships. The ideal candidate should have a Bachelor's degree in Marketing or Business, with 2-5 years of relevant experience. Strong communication, analytical, and organizational skills are essential for success in this fast-paced role. The position includes managing marketing budgets, creating engaging content, and collaborating across departments. Willingness to travel is required.