Marketing Associate, Customer Research & Insights

Jobstreet by SEEK; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading technology firm in Kuala Lumpur is seeking an APAC Marketing Associate to drive customer insights and research initiatives. This role involves managing B2B agency studies, delivering actionable insights, and collaborating with stakeholders. Ideal candidates will have a background in customer insights and market research. The position offers a dynamic work environment and opportunities for impact.

Qualifications

• Proven track record in customer insights.
• History of managing end-to-end agency research studies.
• Ability to present insights effectively.

Responsibilities

• Manage B2B agency research portfolio.
• Deliver actionable insights for business decisions.
• Build relationships with stakeholders.

Skills

Customer insights impact

Agency research management

Stakeholder management

Storytelling and presentation

Market research fundamentals

Education

Bachelor's degree in business, marketing, or a related field

Tools

Q research software

Qualtrics

Job description

As an APAC Marketing Associate in the Customer Research & Insights team at SEEK, you’ll be part of a fast‑paced and supportive environment where you can make a real difference. You’ll work on complex challenges that directly impact people’s lives, helping us evolve our business and reach new heights.

In this role, you will manage our B2B agency research portfolio, delivering actionable insights that drive critical business decisions across the APAC and local levels. You’ll work closely with the APAC Senior Marketing Manager, Customer Insights & Research – Hirer, and collaborate with another APAC Senior Marketing Associate to manage our in‑house research portfolio.

Key Responsibilities

• Handle ongoing, always‑on and tailored hirer research studies conducted via our agency partners end‑to‑end, from business need discovery to research brief development, project delivery, and implementation of recommendations.
• Develop and deliver impactful, proactive insights to influence critical business decisions.
• Work with the APAC Senior Marketing Manager, Customer Insights & Research – Hirer to craft compelling insights‑led stories and narratives that amplify the voice of our hirers, raising awareness of their key needs, priorities and pain points throughout the organisation.
• Build and maintain relationships with stakeholders to foster connectedness and identify opportunities for proactive influence.
• Provide ad‑hoc business consultation and advice about our hirers as requests arise.
• Build and maintain our hirer insights research repository to facilitate the democratisation of insights at SEEK.
• Collaborate with the SEEK Hirer User Experience Research (UXR) team where appropriate to maximise value of new and existing work while minimising duplication of research.
• Play a supporting role on our in‑house research portfolio to assist with analysis and reporting.

The Team

The APAC Marketing Strategy team shapes the overarching marketing and brand strategy, working closely with segment, product, channel, and country teams to ensure alignment with company objectives. The team manages a diverse portfolio of research studies and market/customer focused data analytics to uncover valuable customer insights, ensuring the voice of the customer is integrated throughout the organisation. It also leads end‑to‑end marketing operational alignment, driving effective planning, coordination, and performance across the APAC Marketing team.

Key stakeholders include the Executive and Commercial Leadership Teams, Marketing, Product, Technology, Sales and Service, Commercial Growth, and Strategy. Our team members are based in Melbourne, Singapore, and Kuala Lumpur, providing an international perspective and collaboration across SEEK’s key markets.

Essential Qualifications, Skills, and Experience

• Proven track record of making an impact in customer insights, either in‑house or at a research agency.
• Successful history of effectively managing agency research studies end‑to‑end.
• Solid understanding of market research and data fundamentals, including a broad range of research methodologies.
• Strong interpersonal and stakeholder management skills.
• Demonstrated ability to present insights through storytelling that influence critical business decisions.
• Ability to build concise, meaningful and impactful PowerPoint presentations efficiently and effectively.

Other Qualifications, Skills, and Experience

• Bachelor’s degree in business, marketing or a related field (e.g. psychology, behavioural economics).
• Experience using Q research software is advantageous but not mandatory.
• Prior experience with Qualtrics is also advantageous.
• Experience using emerging research technologies such as synthetic data.

Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How much notice are you required to give your current employer?
• How many years’ experience do you have in market research?

SEEK’s portfolio of diverse businesses, which includes Jobstreet and Jobsdb in Asia, drives a positive impact on a truly global scale. Our purpose is to help people live more fulfilling and productive working lives and help organisations succeed. We create world‑class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities, and we celebrate the diversity of our employees who contribute to the success of our organisation.