Marketing - Assistant Manager

KIA ASIA PACIFIC SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading automotive company in the APAC region seeks a Marketing Specialist based in Kuala Lumpur to support strategic marketing programs. The role involves planning and executing marketing initiatives, collaborating with local teams, and monitoring marketing performance. Candidates should possess a bachelor's degree and at least five years of experience in marketing communications. Excellent communication skills and a team-oriented attitude are essential.

Qualifications

• At least five (5) years of combined Marketing Communications experience.
• Knowledge and working experience in the automotive industry is a plus.
• Willingness to travel overseas for business purposes.

Responsibilities

• Support development and execution of marketing strategies.
• Assist in planning and executing marketing initiatives.
• Coordinate with stakeholders and partners to achieve marketing goals.
• Support analysis and reporting of marketing performance.

Skills

Excellent communication skills

Good interpersonal skills

Excellent time management

Team player

Education

Bachelor’s degree in marketing, Advertising, Mass Communications, Business Administration

Job description

Location of work: Kuala Lumpur, Malaysia

Job Overview

• Support the development, implementation, and execution of strategic marketing programs across the APAC region.
• Collaborate closely with country marketing teams to understand local business needs and contribute to building cohesive regional marketing strategies that drive sales and strengthen brand equity.
• Recommend and align regional strategies for integration into local marketing plans.
• Monitor, analyze, and evaluate country-level marketing activities on a regular basis to ensure alignment with global and regional objectives.

Key Responsibilities

• Assist in planning and executing marketing initiatives, including branding, marketing communications, advertising, digital campaigns, events, public relations, and more.
• Coordinate with internal stakeholders and external partners such as distributors, agencies, event organizers, and vendors to achieve marketing goals.
• Support data analysis and reporting of marketing performance, ROI, and key metrics to inform decision-making and improve future campaigns.
• Carry out individual marketing tasks and projects as assigned, ensuring quality, timeliness, and alignment with the overall marketing strategy.

Requirements

• Education: Bachelor’s degree in marketing, Advertising, Mass Communications, Business Administration, or equivalent experience.
• Experience: At least five (5) years of combined Marketing Communications experience in developing, planning, and managing marketing projects. Possess knowledge and working experience in automotive industry will be an added value.
• Skills: Excellent communication skills; both verbal and written. Good interpersonal skills and have excellent time management.
• Attributes: Good team player with pleasant and creative personality. Willingness to travel overseas for business purposes.