MARKETING ASSISTANT MANAGER

MOON PALACE GROUP OF RESTAURANTS; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dining and entertainment establishment in Kuala Lumpur seeks a marketing executive to develop integrated marketing strategies, manage social media, and coordinate event marketing efforts. The ideal candidate should have experience in marketing, content creation, and a basic understanding of Cantonese cuisine. The role requires a self-starter with strong organizational skills and the ability to handle multiple brands effectively.

Qualifications

• Experience in marketing with hands-on execution.
• Ability to manage multiple brands and prioritize effectively.
• Basic understanding of digital and print asset production.

Responsibilities

• Plan integrated marketing strategies across channels.
• Develop content calendars for five outlet brands.
• Lead social media management tailored to each outlet.
• Coordinate event marketing efforts including weddings.
• Collaborate with sales and chefs for marketing insights.

Skills

Strategic planning

Campaign execution

Social media management

Event coordination

Content creation

Customer engagement

Understanding of Cantonese cuisine

Job description

You’ll have the opportunity to develop T‑shaped marketing skills across both strategic planning and hands‑on execution — from event activations to digital engagement, content, and CRM. Perfect for someone looking to grow into a well‑rounded marketer.

Key Responsibilities

• Plan and execute integrated marketing strategies across online and offline channels, including campaign design, execution, and performance tracking to optimise future initiatives.
• Develop and manage content calendars and visual direction for five distinct outlet brands, ensuring cohesive brand storytelling across all digital and physical touchpoints.
• Lead social media management in collaboration with internal teams and external partners, tailoring strategies for each outlet’s unique identity.
• Coordinate and support event marketing efforts such as wedding fairs, festive campaigns, and promotional launches, including partners, vendors management and ground activation.
• Collaborate closely with sales teams and chefs to extract product knowledge, understand customer behavior, and translate insights into compelling marketing narratives and timely promotions.
• Identify areas for marketing process improvement within current operational frameworks and recommend scalable, practical enhancements.
• Campaign planning, execution, and performance reporting
• Social media strategy and platform management (Instagram, Facebook, XHS, etc.)
• Basic CRM awareness and customer engagement tactics
• Offline event planning and coordination (e.g., wedding fairs, festive launches)
• Understanding of Cantonese cuisine, seasonal ingredients, and F&B operations
• Basic print and digital asset production knowledge
• Familiarity with local platforms (Google Business, QR menus, delivery services)

Professional Attributes

• Self‑Starter – Takes initiative and executes effectively with minimal guidance
• Adaptable – Navigates traditional operations while contributing to digital and process transitions
• Resourceful – Finds solutions and information proactively, even in less structured environments
• Collaborative Communicator – Works fluidly across chefs, sales teams, vendors, and management
• Strategic & Practical – Balances big‑picture thinking with hands‑on execution
• Organized & Multi‑Brand Savvy – Juggles multiple timelines and brand voices with strong prioritization
• Culturally Aware – Understands nuances in Cantonese food culture and customer expectations
• Resilient Under Pressure – Maintains clarity and focus in fast‑paced or evolving situations

Evaluation Process

1. All applicants will be required to take an online Trait Assessment test.
2. Applicants who complete the trait assessment test and pass above our benchmark will be selected for interview.
3. An in‑person interview will be scheduled with our General Manager.

Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• How many years’ experience do you have as a marketing executive?
• Are you experienced with copy writing and content creation?
• Which of the following languages are you fluent in?
• How many years’ experience do you have in social media marketing?
• Do you possess or have access to your own transportation?
• How much notice are you required to give your current employer?