Marketing and Sales Manager

Ez River Empire; Seberang Perai; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Malaysia is searching for a Marketing Manager to develop comprehensive marketing and sales strategies aimed at enhancing brand visibility and achieving revenue targets. You will oversee digital advertising campaigns, manage cross-functional teams, and ensure cost efficiency within the marketing budget. The ideal candidate has a Bachelor's degree in Marketing and 3 to 5 years of experience in relevant sectors, along with strong leadership and analytical skills.

Qualifications

• Minimum 3–5 years of experience in marketing or sales, preferably in F&B, retail, café, or SME sectors.
• Strong leadership skills with the ability to manage cross-functional teams.
• Strong analytical skills to interpret market trends and campaign performance.

Responsibilities

• Develop and execute marketing and sales strategies to grow brand visibility.
• Monitor market trends and support strategic planning.
• Lead and optimize digital advertising campaigns across various platforms.
• Oversee content creation and influencer marketing strategies.
• Build long-term partnerships with influencers while measuring campaign performance.

Skills

Leadership

Analytical skills

Digital advertising

Market analysis

Content creation

Education

Bachelor’s Degree in Marketing or related field

Job description

Responsibilities

Develop and execute comprehensive marketing and sales strategies to grow brand visibility and achieve revenue targets.

Monitor market trends, customer insights, and competitor activities to support strategic planning.

Identify new market opportunities, customer segments, and potential.

Lead and optimize digital advertising campaigns across Meta Ads, TikTok Ads, Google Ads, Shopee Ads, and other platforms.

Oversee content creation, social media management, and influencer marketing strategies.

Strengthen brand presence on e-commerce and retail platforms (Shopee, Lazada, FoodPanda, etc.).

Drive online traffic, conversions, and customer engagement through digital activities.

Build long-term partnerships with influencers and content creators while measure campaign ROI, engagement, and performance to refine future strategies.

Ensure good teamwork, productivity, and communication across departments.

Oversee the marketing budget to ensure cost efficiency and strong return on investment.

Prepare monthly marketing reports, sales reports, KPI performance, and market analysis.

Requirements

Bachelor’s Degree in Marketing, Business Administration, Mass Communication or related field.

Minimum 3–5 years of experience in marketing or sales, preferably in F&B, retail, café, or SME sectors.

Strong leadership skills with the ability to manage cross-functional teams.

Strong analytical skills, including the ability to interpret market trends, campaign performance, and consumer behaviour.