Managing Editor – Pa&Ma (Parenting IP)

Nu Ideaktiv Sdn Bhd; Shah Alam; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading digital parenting content brand in Malaysia is seeking a Managing Editor to oversee the editorial strategy and content direction. This role involves leading a creative team, managing high-impact storytelling, and driving digital audience growth. The ideal candidate will have 5-10 years of experience in editorial leadership, excellent command of both BM and English, and a passion for empowering storytelling. Competitive compensation with performance incentives is offered.

Benefits

Competitive compensation

Performance incentives

Leadership role in a top digital IP

Qualifications

• 5–10 years experience in editorial/content leadership, preferably in lifestyle/parenting.
• Experience managing creative teams and cross-departmental workflows.
• Strong awareness of digital platforms and analytics.

Responsibilities

• Lead content strategy and editorial direction across web, social, and video.
• Manage and coach editors, writers, and content creators.
• Drive SEO and platform optimisation for growth.

Skills

Strategic content planning

Digital storytelling

Data-driven decision making

Excellent language command (BM & English)

Creative leadership

SEO knowledge

Education

Degree/Diploma in Media, Mass Comm, Journalism, Marketing

Job description

About the Role

The Managing Editor for Pa&Ma leads the full editorial strategy, content direction, and digital audience growth for Malaysia’s leading parenting lifestyle brand. This role drives high-impact storytelling, video content development, and platform optimisation to strengthen Pa&Ma’s authority, revenue contribution and community reach among young parents.

Key Responsibilities

• Lead content strategy, editorial direction and calendar planning across web, social, and video
• Ensure content accuracy, empathy, and brand voice aligned with parenting values and healthcare standards
• Manage and coach editors, writers, video/content creators and community teams
• Collaborate with Brand Solutions, Commerce and Product teams to develop content‑led monetisation opportunities
• Oversee content approvals, language quality, fact checks and brand sentiments
• Validate experts’ contributions (medical, educational, psychological, child development etc.)
• Drive SEO, data analytics and platform optimisation for growth and engagement
• Lead crisis communication and issue management for sensitive parenting topics
• Build Pa&Ma influencer network, parents’ community engagement and expert partnerships
• Develop high‑impact special projects, web series, campaigns and IP extensions (books, events, shows)

Requirements

• Degree/Diploma in Media, Mass Comm, Journalism, Marketing, or related field
• 5–10 years experience in editorial/content leadership, preferably in lifestyle/parenting, healthcare, or women’s content
• Strong strategic content planning, digital storytelling and data‑driven decision making
• Excellent language command (BM & English), editorial judgment and content ethics
• Experience managing creative teams and cross‑departmental workflows
• Ability to handle sensitive topics responsibly (child safety, women’s health, parental well‑being)
• Strong awareness of digital platforms, analytics (SEO, insights, social tools) and video storytelling
• Creative, empathetic, and audience‑focused leadership style

What We Offer

• Leadership role for Malaysia’s top parenting digital IP
• Influence families nationwide through meaningful storytelling
• Creative collaboration across editorial, commercial and community teams
• Competitive compensation with performance incentives

About Pa&Ma (Nu Ideaktiv Sdn Bhd)

Pa&Ma is Malaysia’s leading parenting content brand under Nu Ideaktiv Sdn Bhd, serving young and expecting parents through trusted information, empowering storytelling, experts’ knowledge, digital communities, and commercial collaborations. With nationwide reach through website, social media, video and on‑ground engagements, Pa&Ma continues to support families with content that guides, inspires and educates.