Manager – SME Commercial Marketing and Communications

Berjaya Sompo Insurance Berhad; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading insurance firm in Kuala Lumpur is seeking a **Manager – SME Commercial Marketing and Communications**. This role focuses on developing and implementing marketing strategies for the SME and Commercial segments, involving B2B lead generation through multiple channels. Candidates should have 8 to 10 years of experience, strong skills in B2B marketing and crisis communication management, and fluency in English and Bahasa Melayu. If you're dynamic and results-driven, we want you to apply!

Qualifications

• 8 – 10 years of relevant experience in B2B marketing and lead generation.
• Strong understanding of online, offline, and on-ground marketing methods.
• Exceptional communication and interpersonal skills.

Responsibilities

• Develop and implement brand-building strategies.
• Create and manage marketing campaigns to attract quality leads.
• Owner of the Crisis Communication Plan.

Skills

B2B marketing

Lead generation strategies

Crisis communication management

Exceptional communication

Analytical mindset

Job description

Manager – SME Commercial Marketing and Communications

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Manager – SME Commercial Marketing and Communications

Are you a dynamic and can‑do person? Do you think you have what it takes to drive B2B business via digital, offline and on‑ground channels? Do you thrive on putting creative and engaging spins to leads generation and brand awareness campaigns?

If you are, then we want you!

This position reports to the Head of Brand, Marketing & Communications and will work in a dynamic and creative team. The incumbent’s roles and responsibilities will be as follows:

SME & Commercial Branding and Marketing (80%)

Develop and implement brand‑building strategy and marketing initiatives for the SME and Commercial market segments, including B2B lead generation via online, offline and on‑ground channels. Incumbent is expected to use various channels, such as email, social media, content marketing, advertising, partnerships, networking events, trade expos/fairs, etc.

Create, drive and manage marketing campaigns to attract quality leads, with trackable results. Work closely with Business teams to ensure smooth lead handover.

Conduct market research jointly with Business and strategic partners to identify target audiences and needs.

Develop and perform leads nurturing program by providing valuable information and resources.

Track and analyse lead generation metrics to ensure success.

Develop and communicate thought leadership articles and content to targeted segments. This also entails working with C‑Suite and Senior Management in preparation for forums and keynote speaking engagement.

Development of marketing materials, such as brochures, flyers, social media contents, etc.

Crisis Communications (20%)

Owner of and manages Crisis Communication Plan with HOD and EXCO members.

Others

Perform any other work given by Management from time to time.

Shortlisted candidates are expected to demonstrate example(s) of quality B2B leads generation strategy with trackable results and brand‑building initiatives across all 3 channels (detailed instructions will be given). Candidates will also need to present case studies of actual accomplishments in B2B marketing and branding strategy, particularly in digital B2B leads generation. Sufficient time will be given to prepare.

Role specifications

The ideal candidate should have strong proven experience in successful B2B marketing and lead generation using online, offline and on‑ground methods.

Prior experience in managing crisis communication is required.

Preferably 8 – 10 years of relevant experience. Prior experience in the financial services industry is advantageous but not mandatory.

Strong understanding of lead generation strategies and tools.

Hands‑on leader with the ability to manage tight deadlines, budget and work collaboratively in a fast‑paced, highly dynamic and regional environment. Ability to work cross‑functionally with other groups, including but not limited to, product marketing, product management, underwriting, agency management, content marketing, customer marketing, demand generation, social media and events.

Exceptional communication and interpersonal skills.

Analytical mindset with the ability to interpret data and make informed decisions.

Self‑motivated, with strong organizational and time‑management skills.

Demonstrate writing excellence when crafting product/services messaging, press releases, proactive pitches, blog posts and talking points.

Strong fluency in English and Bahasa Melayu is a must. Fluency in Mandarin is an added advantage.