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A prominent property development company in Kuala Lumpur is seeking a Manager/Senior Manager for Leasing & Marketing. You will develop leasing strategies, lead a team, and conduct market research to drive business success. The ideal candidate has 5-8 years of experience in leasing and marketing, with a strong leadership background. This position offers a dynamic work environment aimed at achieving revenue and occupancy goals.
Conduct in-depth market research and competitive analysis to identify trends, opportunities, and risks.
Develop and implement the project's leasing strategy, including pricing, incentives, and unit mix recommendations based on market analysis.
Lead, train, and motivate the leasing team, setting clear performance targets and fostering a high-performance culture.
Utilize financial modeling to project the financial impact of leasing strategies, including cash flow, ROI, and net effective rent.
Collaborate with asset management, finance to align leasing strategy with overall business objectives.
Maintain a deep understanding of the competitive landscape and provide regular market intelligence reports to senior management.
Achieve or exceed all pre-leasing, occupancy, and revenue goals.
Manage the entire leasing process from initial inquiry and tour to application, negotiation, and execution of lease/sale agreements.
Strategic Marketing Planning & Execution
Develop and own the annual and quarterly Integrated Marketing Strategy and Plan, aligning with overall business goals (e.g., revenue, customer acquisition, tenant business performance).
Conduct comprehensive market research, competitive analysis, and customer segmentation to identify growth opportunities and inform strategic direction.
Lead the situational analysis (SWOT) and define the marketing mission, objectives, and key performance indicators (KPIs).
Manage the marketing budget, allocating resources strategically across channels and initiatives for maximum ROI.
Job Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum of 5-8 years of experience in leasing and marketing, with a good proven track record.
At least 3 years of experience in a leadership or management role, directly supervising a sales or leasing team.
Deep understanding of real estate market dynamics, leasing laws/regulations, and residential leasing guidelines.
High proficiency with CRM software.
Your application will include the following questions: