Manager, Public Relations

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading retail company is seeking an experienced PR Manager to develop and execute PR strategies. The ideal candidate will have 5-8 years of experience in public relations, strong media relations skills in Malaysia, and proficiency in both English and Bahasa Malaysia. Responsibilities include managing crisis communications, overseeing PR for events, and supporting CSR initiatives.

Qualifications

• Minimum of 5-8 years experience in public relations or corporate communications.
• Strong writing and editing skills in English and Bahasa Malaysia.
• Proven media relations with established network in Malaysia.

Responsibilities

• Develop and execute public relations strategy to enhance brand image.
• Cultivate relationships with media outlets for positive coverage.
• Act as the primary spokesperson managing all external communications.

Skills

Public Relations

Media Relations

Crisis Communication

Digital PR

Project Management

Education

Bachelor’s degree in Public Relations, Communications, Marketing, or Journalism

Job description

Key Responsibilities

• Strategic PR Planning: Develop and execute the company’s public relations strategy, focusing on enhancing brand image, increasing media visibility, and supporting the business objectives of MR D.I.Y.
• Media Relations: Cultivate and maintain strong relationships with local, regional, and national media outlets. Secure positive media coverage through proactive media outreach, press releases, and interviews.
• Corporate Communications: Act as the primary spokesperson for MR D.I.Y., managing all external communications, including press releases, speeches, and public statements, while ensuring alignment with the company’s messaging and values.
• Crisis Communications: Lead the development and execution of crisis communication plans to protect the company's reputation and mitigate potential risks.
• Campaign & Event PR Management: Oversee PR efforts for new store openings, product launches, corporate events, and marketing campaigns, ensuring they receive appropriate media attention and align with overall company strategies.
• CSR & Community Engagement: Support MR DIY Foundation's corporate social responsibility (CSR) initiatives and community outreach programmes, ensuring alignment with MR D.I.Y.’s values, and contribute to the company’s public perception as a responsible and customer-focused brand.
• Influencer & KOL Partnerships: Develop partnerships with influencers, key opinion leaders (KOLs), and community figures to enhance brand reach and visibility.
• Monitoring & Reporting: Track media coverage and public perception of MR D.I.Y., providing reports and analysis on the effectiveness of PR initiatives. Adjust strategies based on key metrics and insights.
• Internal Communications Support: Work closely with HR and internal communications teams to ensure consistent messaging within the organisation and support internal campaigns that enhance employee engagement.

Job Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• Minimum of 5-8 years of experience in public relations, corporate communications, or media relations, ideally within the retail, FMCG, or home improvement industries.
• Experience in managing high-impact PR campaigns and working with large-scale organizations is preferred.
• Strong communication, writing, and editing skills in both English and Bahasa Malaysia.
• Proven media relations expertise, with an established network of media contacts in Malaysia.
• Solid understanding of digital PR, social media, and influencer engagement.
• Strong crisis communication skills and ability to manage sensitive issues.
• Proficiency in measuring and reporting PR effectiveness.
• Ability to manage multiple projects and deadlines in a fast-paced environment.