Manager, Public Relations

Ascott International Management; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading hospitality company in Kuala Lumpur is seeking a Public Relations Manager to lead PR initiatives and enhance brand visibility. The role involves managing media relations, organizing events, preparing press materials, and ensuring brand consistency across communications. The ideal candidate should possess strong PR experience, effective communication skills, and the ability to engage with media influencers. This position offers a dynamic opportunity to support marketing efforts and strengthen the company's presence in the hospitality industry.

Qualifications

• Experience in public relations and media engagement.
• Strong communication skills and ability to build relationships.
• Familiarity with brand storytelling and content alignment.

Responsibilities

• Develop PR strategies to strengthen brand awareness.
• Prepare and distribute press releases and media materials.
• Build strong relationships with media and influencers.
• Monitor media trends for exposure opportunities.
• Engage media for coverage and collaborations.
• Organize media visits, press conferences, and interviews.
• Work with teams to plan events and initiatives.
• Align PR messaging with brand direction.
• Support crisis response with coordinated messaging.

Job description

Job Summary

The Manager, Public Relations leads all PR initiatives to elevate Ascott’s brand visibility and reputation across Malaysia. This role manages media relations, public communications, brand storytelling, and supports key marketing and commercial activities. Working closely with the Marcom and Sales teams, the PR Manager ensures consistent brand positioning, maximizes publicity for events and campaigns, and strengthens Ascott’s presence within the hospitality and lifestyle media landscape.

Key Responsibilities

Public Relations & Communications

• Develop PR strategies to strengthen brand awareness across Ascott Malaysia.
• Prepare and distribute press releases, media statements, and communication materials.
• Build strong relationships with journalists, influencers, and media partners.
• Monitor media trends and identify opportunities for exposure.

Media & Press Engagement

• Approach and engage media, press, and influencers for coverage and collaborations.
• Organize media visits, press conferences, interviews, and FAM trips.
• Act as the main contact for media enquiries.

Brand Events & Campaign Support

• Work with Marcom and Sales to plan and execute events and brand initiatives.
• Invite and manage media attendance to maximize publicity.
• Prepare post-event reports and coverage summaries.

Content & Messaging

• Align PR messaging with brand direction and marketing content.
• Support storytelling on properties, partnerships, and guest experiences.
• Ensure communication follows global brand standards.

Crisis Communication

• Support crisis response with accurate statements and coordinated messaging.
• Assist in developing contingency communication when needed.