Manager, Media Marketing (Malaysia & Singapore)

Marketing, Communications & Public Policy; Selangor; On-site; MYR 245,000 - 328,000; Full time

Job summary

A leading digital marketing company in Malaysia is seeking a strategic Manager, Media Marketing to drive media initiatives across Malaysia and Singapore. This role involves developing comprehensive marketing strategies, managing budgets, and leading a talented team of professionals. The ideal candidate will have a strong background in media buying, data analysis, and stakeholder management. You will report to the Paid Media Lead and work onsite in Petaling Jaya.

Qualifications

• Proven experience in developing media marketing strategies for diverse markets.
• Strong ability to analyze market trends and consumer behavior.
• Experience in managing marketing budgets across various channels.

Responsibilities

• Develop and implement media strategies for Malaysia and Singapore.
• Analyze market trends to inform media marketing decisions.
• Manage marketing budgets effectively across channels.
• Negotiate with top-tier media partners and agencies.
• Lead and mentor a team of marketing professionals.

Skills

Strategic planning

Media buying

Data analysis

Team leadership

Job description

Get to Know the Team

Grab's Digital & Performance Marketing Team consists of digital experts and passionate marketers. They lead both traditional and strategic dynamic device buying channels to grow market reach and re-engage users. They use internal user operation levers and traffic management products to enhance user acquisition efficiency and increase channel efficiency.

Get to Know the Role

We are seeking a dynamic and strategic Manager, Media Marketing to join our team in Malaysia. This pivotal role is responsible for overseeing media marketing initiatives for both the Malaysia and Singapore markets, driving brand awareness and engagement through innovative campaigns.

You will act as a strategic bridge, translating high-level business priorities into actionable, robust media pillars across our five key verticals: Food, Transport, Mart, Omnicommerce, and Brand.

You will report to Paid Media Lead and be based onsite at Petaling Jaya office.

The Critical Tasks You Will Perform

Strategic Leadership & Planning

• Develop and implement comprehensive media marketing strategies for Malaysia and Singapore, ensuring a unified approach to reduce fragmentation and operational friction.
• Analyze market trends and consumer behavior to inform marketing decisions and strategy.
• Translate business goals into addressable media solutions, ensuring integrated online and offline media strategies.
• Move beyond Business-As-Usual (BAU) execution by driving new media initiatives and alpha/beta-testing channels to keep the brand ahead of the curve.

Financial Stewardship & Optimization

• Manage budgets and allocate resources effectively across various marketing channels.
• Expertly manage the Media Mix (Digital & Offline) to maximize spend efficiency.
• Implement rigorous use of attribution models to safeguard investment and ensure every dollar drives quality reach, views, and efficiency targets.
• Monitor and report on the performance of marketing campaigns, making data-driven optimizations to ensure ROI.

Stakeholder & Partner Management

• Establish and maintain relationships with key media partners and vendors.
• Shape high-stakes negotiations and Joint Business Plans (JBPs) with top-tier partners (e.g., Google, Meta, TikTok) and agencies to secure long-term strategic value.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all platforms.

Team Management & Mentorship

• Lead a team of marketing professionals, providing guidance and mentorship to achieve departmental goals.
• Foster team growth by shifting the culture from an execution-focus to a strategy-focus, upskilling the team to navigate complex media landscapes.