Manager - Marketing (Mayang Mall, Kuala Terengganu)

Pelaburan Hartanah Berhad; Kuala Terengganu; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading real estate investment firm in Kuala Terengganu is seeking a Marketing Manager to develop and execute comprehensive marketing strategies. The ideal candidate will have strong experience in mall management, brand positioning, and digital marketing. Responsibilities include overseeing advertising campaigns, conducting market research, and managing events. Passion and teamwork are essential to succeed in this role.

Qualifications

• Possess at least a Bachelor's Degree in Business Administration/Marketing, Retail Management or related field.
• Good command in Bahasa Malaysia and English, both written and oral.
• Minimum 5-7 years in mall management or retail operations.

Responsibilities

• Develop a comprehensive marketing strategy aligning with company goals.
• Maintain a strong brand identity for properties.
• Plan and execute advertising campaigns across various media.
• Oversee the company's online presence including SEO and social media.
• Conduct market research to identify trends and customer preferences.
• Plan and manage events such as open houses and industry conferences.

Skills

Teamwork

Strong financial skills

Leasing management

Marketing strategy development

Digital marketing

Market research

Education

Bachelor's Degree in Business Administration/Marketing

Job description

Develop Marketing Strategy: Work closely with the senior management team to develop a comprehensive marketing strategy aligned with the company's goals and objectives. This includes identifying target markets, positioning the brand, and determining key marketing channels to reach prospective buyers and sellers.

Branding and Positioning: Develop and maintain a strong brand identity for the company's properties. Ensure consistency in all marketing materials, including website, social media, brochures and advertisements. Position the company as a market leader and differentiate it from competitors.

Advertising and Promotions: Plan and execute advertising campaigns across various media channels, including print, digital, outdoor and social media. Collaborate with advertising agencies, graphic designers and copywriters to create impactful marketing collateral. Monitor campaign performance and make necessary adjustments to optimize results.

Digital Marketing: Oversee the company's online presence, including website management, SEO, SEM, social media, email marketing and online advertising. Stay up-to-date with industry trends and emerging digital marketing tools and technologies to drive online engagement and lead generation.

Market Research and Analysis: Conduct market research to identify trends, customer preferences and competitor activities. Analyze data insights to refine marketing strategies and identify new opportunities. Monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.

Events and Sponsorships: Plan, organize and manage events such as open houses, property showcases, industry conferences and community involvement initiatives. Identify sponsorship opportunities to enhance brand visibility and generate leads.

Requirements

Candidate must possess at least a Bachelor's Degree in Business Administration/Marketing, Retail Management or a related field.

Good command in Bahasa Malaysia and English, both written and oral.

Must be able to work as a team.

Passionate and enthusiastic about making change in retail asset management.

Strong leasing and lease management experience and knowledge.

Strong financial, budgeting, lease analysis and reporting skills.

Knowledge of retail markets and leasing.

Minimum 5‑7 years in mall management or retail operations.

Employment is under PHB Property Ventures Berhad, a subsidiary company of Pelaburan Hartanah Berhad, and this position will be based at Mayang Mall, Kuala Terengganu, Terengganu.

PHB is a real‑estate investment holding company and a wholly‑owned subsidiary of Yayasan Amanah Hartanah Bumiputera (YAHB). It was established on 8 May 2006 with the aim to boost Bumiputera ownership in prime commercial real‑estate assets in Malaysia, primarily through the acquisition and development of properties at prime locations, as well as leasing of prestigious office spaces to corporate clients.

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing manager?