Manager Marketing

Sunway Lagoon; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading attraction in Malaysia is seeking a Marketing Manager to drive dynamic campaigns and collaborations. The role involves leading 360° marketing initiatives, executing creative strategies, and partnering with tenants to enhance guest experiences. Candidates should possess a degree in Marketing or related fields and have 5–8 years of experience in marketing, particularly in tourism or entertainment. Fluency in English and Bahasa Malaysia is essential, with Mandarin as a bonus.

Qualifications

• 5–8 years of experience in marketing, brand, or corporate communications.
• Experience in tourism, lifestyle, or entertainment is a plus.
• Willingness to work flexible hours, including weekends and public holidays.

Responsibilities

• Lead 360° marketing campaigns for product launches and brand initiatives.
• Develop and execute creative strategies, media plans, and publicity efforts.
• Collaborate with in-park tenants on promotions to boost visibility and sales.
• Manage tie-in promotions and cross-functional projects.

Skills

Creative strategy development

Stakeholder management

Media planning

Project management

Fluent in English

Fluent in Bahasa Malaysia

Education

Degree in Marketing, Mass Comm, PR, or related field

Job description

Join one of Malaysia’s most exciting attractions! We’re looking for a dynamic, creative, and results-driven Marketing Manager to lead strategic campaigns, exciting product launches, and impactful collaborations across our parks and partners.

Key Responsibilities:

• Lead 360° marketing campaigns for product launches and brand initiatives
• Develop and execute creative strategies, media plans, and publicity efforts
• Collaborate with in-park tenants on promotions to boost visibility and sales
• Identify and pitch new F&B/retail partners to enhance guest experience
• Manage tie-in promotions, stakeholder engagement, and cross-functional projects
• Work closely with internal teams and external partners for seamless execution

Requirements:

• Degree in Marketing, Mass Comm, PR, or related field
• 5–8 years’ experience in marketing/brand/corporate comms
• Industry experience in tourism, lifestyle, or entertainment is a plus
• Excellent command of English & Bahasa Malaysia (Mandarin is a bonus)
• Creative, collaborative, and thrives in a fast-paced environment
• Strong stakeholder, media, and project management skills
• Willing to work flexible hours, including weekends/public holidays

Be part of an energetic, passionate team where creativity meets impact.

Only shortlisted candidates will be notified.