Manager, Marketing

Cement Industries of Malaysia Berhad (CIMA); Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading construction materials company based in Petaling Jaya is seeking a Manager, Marketing. The candidate will oversee marketing strategies, manage digital efforts, and lead market research initiatives. Ideal applicants possess strong skills in branding, analytics, and team collaboration, complemented by a relevant degree. Experience in the construction sector is advantageous. This full-time position offers an opportunity to shape the brand's presence and drive customer engagement.

Qualifications

• 5+ years of experience in marketing, ideally in construction or manufacturing.
• Proven track record of successful marketing strategies and campaigns.
• Ability to analyze metrics and adapt strategies accordingly.

Responsibilities

• Develop and execute marketing strategies for the company.
• Conduct market research to identify opportunities for growth.
• Manage digital marketing efforts and analyze performance metrics.

Skills

Strategic Marketing

Brand Development

Campaign Management

Digital Marketing

Social Media Strategy

Analytics

Communication

Content Creation

Presentation

Market Research

Data Analysis

Team Leadership

Collaboration

Project Management

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Tools

Marketing tools and platforms

Job description

Company Description

Since 1972, Cement Industries of Malaysia Berhad (CIMA) has established itself as a key construction material partner in Malaysia and the regional market. With a proven track record in iconic infrastructure projects such as expressways, railroads, and integrated developments, CIMA demonstrates its relentless commitment to innovation and sustainability. As a wholly owned subsidiary of UEM Group, Malaysia’s leading engineering‑based conglomerate, CIMA plays a pivotal role in driving the nation’s infrastructure goals. The company offers a diverse range of cement and ready‑mix concrete products, including eco‑certified options, to cater to various market needs. CIMA’s operations emphasize quality, delivery, and technical partnership to provide customised solutions and superior products for its clients.

Role Description

This is a full‑time, on‑site role for a Manager, Marketing based in Petaling Jaya. The Manager, Marketing will oversee the development and execution of marketing strategies, campaigns, and initiatives. Responsibilities include market research, branding, content creation, and collaborating with sales and product teams to meet business goals. Additionally, the role involves managing digital marketing efforts, analysing metrics, and identifying opportunities to elevate brand presence and customer engagement.

Qualifications

• Strategic Marketing, Brand Development, and Campaign Management skills
• Digital Marketing, Social Media Strategy, and Analytics expertise
• Strong Communication, Content Creation, and Presentation skills
• Market Research and Data Analysis capabilities
• Team Leadership, Collaboration, and Project Management skills
• Proficiency in marketing tools, platforms, and software
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Experience in the construction or manufacturing industry is an advantage