Manager, Digital Marketing Customer Exp

Steelcase; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

A global furniture company in Kuala Lumpur is seeking a Digital Experience Marketing Lead to enhance user journeys and manage UI/UX across APAC platforms. The role requires significant experience in digital experience and CRO methodologies, with proficiency in design tools like Figma and GA4. The ideal candidate will successfully partner with cross-functional teams and lead initiatives that improve digital performance. This is an opportunity to make a measurable impact in a collaborative, inclusive environment.

Qualifications

• 10-12 years of experience in digital experience, UX, or conversion optimization.
• Deep understanding of user-centered design, analytics, and CRO methodologies.
• Strong leadership and collaboration skills.

Responsibilities

• Lead UI/UX strategy and design execution across APAC websites and digital interfaces.
• Define and deliver CRO initiatives grounded in user data.
• Collaborate with global UX and analytics teams to optimize user journeys.

Skills

User-centered design

Analytics

Conversion Rate Optimization (CRO)

Stakeholder management

Collaboration skills

Tools

Figma

Hotjar

GA4

Optimizely

Job description

At Steelcase, you’ll be part of a global team united by curiosity, creativity, and care. We offer a flexible, inclusive, and purpose-driven workplace where your ideas can shape how millions of people work, learn, and connect every day.

Why We Need You

We’re searching for a Digital Experience Marketing Lead to create engaging, high-performing digital experiences across our regional platforms. You’ll lead initiatives that enhance user journeys, elevate design quality, and improve conversion rates.

What You’ll Do

• Lead UI/UX strategy and design execution across APAC websites and digital interfaces.
• Define and deliver conversion rate optimization (CRO) initiatives grounded in user data and behavioral insights.
• Partner with cross-functional teams to ensure consistent design language and brand experience.
• Collaborate with global UX and analytics teams to localize and optimize user journeys.
• Manage agencies and UX partners to ensure efficient delivery and measurable results.
• Ensure the marketing calendar and onsite experience is aligned across stakeholders and executed diligently
• Lead Digital Experience Marketing tea

Who You Are

• 10-12 years of experience in digital experience, UX, or conversion optimization.
• Deep understanding of user-centered design, analytics, and CRO methodologies.
• Proficiency with tools such as Figma, Hotjar, GA4, Optimizely, or similar.
• Strong leadership, stakeholder management, and collaboration skills.
• Passionate about design-led innovation and measurable impact on digital performance.