Manager, Channel Innovation

Malaysia Aviation Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading aviation company in Kuala Lumpur is looking for a Manager, Channel Innovation to lead the transformation of commercial channels with a focus on innovation and digital retailing. This role involves developing strategies for revenue growth and enhancing customer experiences through technologies like AI and omnichannel solutions. Candidates should have a background in business or digital strategy, along with significant experience in commercial leadership and innovation. An exciting opportunity to shape future channel strategies awaits.

Qualifications

• 5–10+ years in commercial leadership, digital transformation, or innovation.
• Expertise in digital retailing, automation, AI/ML, and channel strategy.

Responsibilities

• Develop and execute next-gen channel strategies aligned with MAG’s vision.
• Drive the shift to Offer–Order–Settle–Deliver (OOSD) and modular retailing.
• Deploy AI-driven pricing and hyper-personalized offers to maximize revenue.
• Implement next-gen payment solutions and streamline settlement processes.
• Design omnichannel journeys for Gen-Z and beyond.

Skills

Digital retailing

Innovation

Stakeholder management

Change leadership

Education

Bachelor's or Master's in Business, Digital Strategy, or related field

Job description

Position Title

Manager, Channel Innovation

Report To

Head, Strategic Channel Efficiency, Performance & Growth

Role Purpose

The Manager, Channel Innovation leads the transformation of Malaysia Airlines’ commercial channels by driving innovation, digital retailing, and data-driven strategies to deliver revenue growth, channel profitability, and future‑ready customer experiences. The role shapes next-generation channel strategies, advances initiatives such as Offer–Order–Settle–Deliver (OOSD), dynamic pricing, and modern payment solutions, and fosters a culture of digital innovation to strengthen competitiveness and sustainable growth.

Key Accountability

• Shape Future Channel Strategy: Develop and execute next‑gen channel strategies aligned with MAG’s vision (e.g., NDC, direct‑to‑consumer, retailing‑as‑a‑service).
• Lead Retailing Transformation: Drive the shift to Offer–Order–Settle–Deliver (OOSD) and modular retailing, replacing legacy PNR‑based systems.
• Champion Dynamic Pricing & Personalization: Deploy AI‑driven pricing and hyper-personalized offers to maximize revenue and customer value.
• Enable Payments & Settlement Innovation: Implement next‑gen payment solutions (open banking, BNPL, virtual cards) and streamline settlement processes.
• Future‑Proof Customer Experience: Design omnichannel journeys for Gen‑Z and beyond, leveraging social commerce and immersive UX.
• Build Strategic Ecosystem: Forge partnerships with tech providers, startups, and travel platforms to unlock new revenue streams.
• Drive Automation & Efficiency: Lead automation initiatives across pricing, distribution, and servicing using RPA and low-code/no-code platforms.
• Operationalize Innovation: Establish an Innovation Lab to pilot emerging technologies (AI, blockchain, biometrics) and scale successful pilots enterprise‑wide.
• Data‑Driven Leadership: Embed advanced analytics and predictive models for real‑time decision‑making across commercial functions.
• Change Leadership: Drive cultural transformation and upskill teams in digital retailing and innovation practices.

Qualification & Working Experience

• Bachelor’s or Master’s in Business, Digital Strategy, or related field
• 5–10+ years in commercial leadership, digital transformation, or innovation

Areas of Experience

• Expertise in digital retailing, automation, AI/ML, and channel strategy.
• Strong stakeholder management and ability to drive culture change towards the future.