Manager, Brand & Partnerships

Randstad; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A dynamic entertainment and lifestyle company is seeking a Senior Manager of Brand & Partnerships to drive commercial strategies and develop high-value alliances. The role involves overseeing brand IPs, negotiating sponsorships, and ensuring exceptional audience experiences. Candidates should have over 10 years of experience, excellent communication skills, and a passion for health and wellness. This is a pivotal role in transitioning the business model towards innovative lifestyle IPs.

Qualifications

• 10+ years of experience in brand strategy, partnerships, or commercial leadership.
• Proven track record of high-value partnerships and complex P&L management.
• Exceptional English communication skills.
• Strong understanding of AI and emerging technologies.

Responsibilities

• Own and evolve the master brand narrative across IPs.
• Identify and negotiate high-value partnerships.
• Drive revenue through sponsorships and strategic add-ons.
• Oversee brand presence in live events and digital touchpoints.
• Lead negotiations on commercial terms and P&L creation.
• Utilize partnerships to build a consumer database.
• Act as a brand ambassador to represent the company.

Skills

Brand strategy

Partnerships

Sponsorships

Commercial leadership

Communication

Tech Savvy

Proactive personality

Education

Bachelor Degree

Job description

Job Details

Our client is a dynamic Live Entertainment and Lifestyle IP Creator specializing in the fusion of culture, wellness, and technology. They are currently pivoting from traditional event promotion to developing their own proprietary Intellectual Properties (IPs), including revolutionary health and wellness festivals. By integrating AI-driven data with high-energy live experiences (music, dance, and activity), they aim to build a robust community centered around "healthspan" and future-facing lifestyle trends.

About the Role

We are seeking a high-caliber, senior-level Manager of Brand & Partnerships to act as a brand guardian and a commercial driver. This is a critical hire for a visionary leader looking for someone with a "killer instinct" to build high-value alliances. You will transition the business from a traditional event model to an IP-led powerhouse, connecting corporate sponsors (Insurance, Banking, AI, etc.) with large-scale festivals and digital community platforms.

Key Responsibilities

• IP Development & Strategy: Own and evolve the master brand narrative across all new and existing IPs; translate the company vision into clear positioning and messaging frameworks.
• Strategic Partnerships: Identify, negotiate, and close high-value partnerships with brands, media institutions, and cultural stakeholders.
• Revenue Generation: Drive partnership revenue through sponsorships and strategic value-adds (cash, media value, technology access).
• Brand Experience: Oversee the brand’s presence across live events and digital touchpoints, ensuring partner integrations are premium, intentional, and enhance the audience experience.
• Commercial Negotiation: Lead senior-level negotiations on commercial terms, P&L creation for tours/festivals, and long-term contract scoping.
• Community & Data Building: Utilize partnerships to build a comprehensive database of wellness and lifestyle consumers, tying together physical events with AI-integrated applications.
• P.R. & Representation: Act as a brand ambassador to represent the lifestyle and vision of the company to the public and potential stakeholders.

Requirements

• Experience: 10+ years of experience in brand strategy, partnerships, sponsorships, or commercial leadership within entertainment, media, or lifestyle sectors.
• Commercial Acumen: Proven track record of securing high-value partnerships and managing complex P&Ls for large-scale events or IPs.
• Communication: Exceptional English communication skills; highly presentable and confident in engaging with C-suite stakeholders.
• Tech Savvy: A strong understanding of AI and emerging technologies, specifically how they can be integrated into the consumer experience.
• Personality: A sharp, positive, and proactive "hunter" personality with a killer instinct; must be comfortable in a fast-moving, evolving startup-style environment.
• Industry Interest: A genuine passion for health, wellness, longevity, and live cultural experiences.

Education

Bachelor Degree