Manager, Brand

Munchy's; Klang City; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading FMCG company is seeking a Marketing Manager to implement strategies for key brands in Klang City, Malaysia. The role requires developing annual marketing strategies, managing brand elements, and collaborating with agencies to execute campaigns. Candidates must have a degree in Business Studies, Marketing, or Economics and at least 5 years of related experience in the FMCG industry. Strong leadership and communication skills are essential for driving brand performance and achieving sales targets.

Qualifications

• Minimum 5 years related experience in FMCG industry.
• Excellent people management and strong leadership skills.
• Good communication skills and able to interact with different levels in the organization.

Responsibilities

• Develop and implement annual marketing strategies and operating plans.
• Manage and develop all aspects of brand strategies and marketing.
• Prepare sales forecasts and budgets, monitor performance against forecasts.

Skills

People management

Leadership

Strategic problem solving

Communication

Market analysis

Education

Degree in Business Studies/Marketing/Economics

Job description

3mo ago , from Universal Robina Corporation

Implement marketing strategies for one or more company key brands in order to meet established sales and market share targets.

Key Responsibilities

• Develop and implement annual marketing strategies and operating plans.
• Manage and develop all aspects of brand strategies: consumer insights, media, consumer and trade promotion, market research, product development, pricing, volume and operations planning, financial mix and P&L management.
• Understand consumer and market comprehensively; (i.e. insight into consumer dynamics, able to represent the consumer view in all brand decisions and effectively understand the commercial environment).
• Achieve brand targets, specifically; (i: responsible for achieving the goals set out in the budget for Marketing; deliver Marketing activity on time and to budget, achieve brand awareness and manage Marketing(A&P) expenditure).
• Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the product.
• Responsible for contributing to the annual goals set out in the Budget.
• Identify market opportunities for new products and product renovation management of the NPD process.
• Manage all elements of consumer communication relating to brand responsibilities effectively (i.e. Branding, Packaging Design, Advertising Development & Production, Media Effectiveness, Consumer Promotions Sampling, POS Design and production).
• Liaise and work closely with creative, media, pr, digital agencies to design & successfully execute marketing campaigns.

Requirements

• Minimum Degree in Business Studies/Marketing/Economics.
• Minimum 5 years related experience in FMCG industry.
• Excellent people management and strong leaderships skills.
• Strategic approach to problem solving and an ability to manage complexity.
• Good communication skills and able to interact with different levels in the organization.
• Forward thinking and up to date with latest industry information.