Manager / Assistant Manager, Marketing Loyalty & Engagement

AEON Co. (M) Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading retail company in Kuala Lumpur is seeking a Manager / Assistant Manager for Marketing Loyalty & Engagement. This role involves developing and executing marketing campaigns to increase member recruitment and retention, coordinating events, managing budgets, and analyzing program effectiveness. Candidates should have at least a Bachelor's Degree and 5 years of relevant experience. Strong creativity and communication skills are essential for success in this dynamic environment.

Qualifications

• 5+ years of experience in marketing or a related field.
• Ability to propose and develop marketing campaigns.
• Willingness to work extended hours when required.

Responsibilities

• Develop and execute recruitment campaigns for member engagement.
• Coordinate on-ground events and promotions.
• Manage budgeting and financial reporting for loyalty initiatives.

Skills

Creativity

Communication Skills

Team Collaboration

Education

Bachelor's Degree or equivalent

Job description

Manager / Assistant Manager, Marketing Loyalty & Engagement

To propose, develop and execute mechanic/ campaign for effective member recruitment, including coordination with AEON Credit Service on recruit arrangement.

To propose, develop and execute mechanic/ campaign for effective member retention, activation and engagement, including Star Rewards, aiming to increase member transaction and sales.

To coordinate and support related member on-ground events/ activations/ roadshow.

To support New/ Renovation Store by planning & arrange recruitment, renewal and activation.

To source for and compare premium gifts/ merchandise in trend and propose for member related programs.

To work with creative team/ agencies on develop visual display strategies to enhance customer shopping experience, maximize visibility and drive member sales.

To develop and coordinate marketing materials, such as point-of-sale displays, to drive successful member related programs.

To support in operate and maintaining all related system/ platforms.

To promptly attend and assist to stores, operation and CRM on customer inquiries related to Marketing campaign/ promotion/ activation.

Manage the budgeting, forecasting, and financial reporting activities for loyalty and engagement initiatives.

Analyze program effectiveness and ROI, recommending improvements to increase customer retention and revenue.

Ensure proper internal controls, compliance, and documentation for loyalty-related financial transactions.

Track and report on loyalty metrics, identifying trends and opportunities for growth.

Collaborate with IT and data analytics teams to optimize loyalty systems and customer data management.

Provide insights and recommendations to senior management regarding loyalty program enhancements and cost efficiencies.

Job Requirements

• Possess at least Bachelor's Degree, Post Graduate Diploma, Professional Degree in any related field.
• At least 5 years working experience in related field.
• Ability to have creativity to propose and develop new mechanic/ campaign.
• Ability to work collaboratively in a fast-paced and dynamic environment, as well as work both independently and in a team setting.
• Have a good communication skill with colleagues, agencies, stores and operation.
• Able to work extended hours on occasions when required.
• Able to participate and support on-ground events/ activations/ roadshow.

Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How much notice are you required to give your current employer?