Loyalty Program Specialist - Regional (F&B Retail Chain)

Randstad; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading F&B retail chain is looking for a Loyalty Program Specialist. You will design and optimise loyalty programs using customer data while overseeing regional operations. The ideal candidate should have at least 3 years of experience in loyalty, CRM, and marketing analytics. Knowledge of CRM tools and consumer behaviour is essential. This full-time role is based in Shah Alam, Malaysia and offers a dynamic work environment.

Qualifications

• Minimum 3 years of regional experience in loyalty or performance marketing.
• Expertise in retention strategies and customer lifetime value drivers.
• Hands-on experience with analytics tools and loyalty programs.

Responsibilities

• Design, enhance, and optimise the Loyalty Program using customer data.
• Execute regional loyalty operations and create a regional loyalty playbook.
• Collaborate with CRM team to integrate loyalty initiatives and boost revenue.

Skills

Loyalty program design

Marketing analytics

CRM platforms

Consumer behaviour knowledge

Data analysis (GA4, Mixpanel)

Education

Bachelor Degree

Tools

Salesforce

CleverTap

Microsoft Excel

Job description

Loyalty Program Specialist - Regional (F&B Retail Chain)

Our client is a leading F&B retail chain in the region.

Reporting to the Regional Manager.

Key responsibilities

• Design, enhance, and optimise the Loyalty Program (points, rewards, tiers, app missions) using customer data, and continuously monitor regional performance (activation, redemption, repeat behaviour, points liability).
• Execute end‑to‑end regional loyalty operations (configuration, validation, QA, troubleshooting) and create a regional loyalty playbook detailing best practices and localisation for country teams, ensuring program accuracy across markets.
• Collaborate with the CRM team to integrate loyalty initiatives, aiming to boost member activity and revenue per user.

Skills and experience required

• Minimum 3 years regional experience in loyalty, CRM, retention, marketing analytics, or performance marketing.
• Expertise in loyalty programs, retention strategies, and CLTV drivers.
• Hands‑on experience with CRM/CDP platforms or loyalty tools (e.g., Salesforce, Insider, CleverTap).
• Proficient in analytics (GA4, Mixpanel, Appsflyer) and Microsoft Excel.
• Knowledge of regional consumer behaviour, cultural nuances, regulations, attribution, app events, and membership life cycle.

Education

Bachelor Degree