Loyalty CRM Marketing Specialist

Senheng; Selangor; On-site; MYR 50,000 - 70,000; Full time

Job summary

A retail company in Selangor is seeking a Loyalty Program Marketing Executive to assist in managing the customer loyalty program. Responsibilities include analyzing buying behavior and proposing recommendations to improve marketing effectiveness. Candidates should have a Bachelor's degree in a relevant field and a minimum of 1 year of CRM experience in retail. Proficiency in MS Office is essential, along with strong attention to detail and the ability to multitask.

Qualifications

• Minimum 1-year experience in CRM in the retail industry.
• Competent in using MS Office and numerical analysis skills would be an added advantage.
• Versatility to build rapport with people at all levels.

Responsibilities

• Assist in managing customer loyalty program.
• Responsible for retaining and growing the existing membership base.
• Analyze customer buying behavior and identify business opportunities.
• Ensure customer database and profile management for data completeness and consistency.
• Prepare and monitor reports on marketing program effectiveness.
• Manage broadcast channels and result measurement.
• Develop standard operating policies for customer relations.

Skills

Attention to detail

Multitasking

Relationship building

Education

Bachelor’s Degree in Business Studies/Administration/Management, Marketing, Statistics or equivalent

Tools

MS Office (Word, Excel, Access, PowerPoint)

Job description

A retail company in Selangor is seeking a Loyalty Program Marketing Executive to assist in managing the customer loyalty program. Responsibilities include analyzing buying behavior and proposing recommendations to improve marketing effectiveness. Candidates should have a Bachelor's degree in a relevant field and a minimum of 1 year of CRM experience in retail. Proficiency in MS Office is essential, along with strong attention to detail and the ability to multitask.