Loyalty Analyst

Petron Malaysia Refining & Marketing Bhd; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

An emerging Asian oil company is seeking a professional skilled in customer analytics to enhance engagement and retention strategies. Responsibilities include analyzing customer behavior, preparing loyalty performance reports, and identifying trends for programme improvement. Ideal candidates will hold a relevant degree and have over 5 years of experience in analytics, alongside strong SQL and Excel skills. Proficiency in English and Bahasa is essential.

Qualifications

• 5+ years’ experience in a quantitative or analytics role.
• Organised and able to manage multiple priorities independently.
• Fluent in English and Bahasa.

Responsibilities

• Analyse customer behaviour and develop cohort analysis.
• Prepare monthly loyalty performance and penetration reports.
• Identify trends and opportunities to improve programme effectiveness.
• Recommend improvements based on incremental behaviour.
• Work closely with the Loyalty team on predictive segmentation.
• Partner with project and marketing teams on retention strategies.

Skills

SQL

Excel

Data visualization tools

Programming languages

Fluent communication

Stakeholder management

Presentation skills

Customer-centric mindset

Education

Degree in Marketing, Business, Economics, Statistics, Mathematics, or Computer Science

Job description

Petron Malaysia is an emerging Asian oil company committed to fueling lives through sustainable energy solutions. Petron Malaysia is part of Petron Corporation, the leading oil company in the Philippines, and delivers world‑class petroleum products to meet the country’s growing energy needs.

Key Responsibilities

• Analyse customer behaviour, visit frequency, basket size, churn patterns and develop cohort analysis across engagement, retention and lifecycle stages.
• Prepare and deliver monthly loyalty performance and penetration reports with key insights on points issuance, redemption, breakage, and tier distribution.
• Identify trends, anomalies, and opportunities to improve programme effectiveness and evaluate post‑campaign analysis to assess incrementality and ROI.
• Recommend improvements based on ROI, incremental behaviour, and member response.
• Work closely with the Loyalty team on RFM, behavioural, and predictive segmentation and support churn prediction modelling to identify at‑risk customers.
• Partner with project and marketing teams to strengthen retention and lifecycle strategies.

Ideal Candidates & Qualifications

• Degree in Marketing, Business, Economics, Statistics, Mathematics, Computer Science, or related field.
• 5+ years’ experience in a quantitative or analytics role in Marketing, Business, Economics, Statistics, Mathematics, Computer Science, or related fields.
• Strong proficiency in SQL, Excel, BI / data visualisation tools, and programming languages.
• Fluent communication, stakeholder management, and presentation skills.
• Organised, able to tackle problems while managing multiple priorities independently.
• Customer‑centric mindset with a passion for improving customer experience.
• Fluent in English and Bahasa.
• Candidates with recent experience in customer data, analytics, or loyalty program experience will be highly considered.

Thank you for your application! We’re thrilled that you’d like to join Petron and we appreciate your interest in the position.