Loyalty Analyst

Petron Malaysia; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading Asian oil company is seeking a dynamic Loyalty Analyst to turn customer data into growth. The role involves analyzing customer behavior, developing insights to optimize retention, and maximizing loyalty ROI. Ideal candidates should have a degree in a relevant field and 5+ years of experience in analytics. Proficiency in SQL and Excel, along with strong communication skills, are essential. The successful candidate will work closely with Brand and Loyalty teams to drive actionable outcomes.

Qualifications

• 5+ years’ experience in a quantitative or analytics role.
• Proficiency in SQL, Excel, and BI/tools.
• Fluent in English and Bahasa.

Responsibilities

• Prepare monthly loyalty performance reports.
• Analyse customer behaviour and develop cohort analysis.
• Evaluate campaign effectiveness and recommend improvements.
• Support churn prediction modelling and strengthen retention strategies.

Skills

SQL

Excel

BI / data visualisation tools

Fluent communication

Stakeholder management

Presentation skills

Education

Degree in Marketing, Business, Economics, Statistics, Math, Computer Science

Job description

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world‑class petroleum products contributes to the country’s growing energy needs and helps the nation become a progressive and resilient nation.

As a progressive oil company in Malaysia, we aspire towards a sustainable energy‑secured nation where everyone’s journey is fueled by opportunities for meaningful experiences.

We are seeking dynamic and innovative individuals who have the drive to make a difference and are fueled to succeed! We are looking for a commercially minded Loyalty Analyst to turn customer data into growth. You will analyse behaviour, cohorts, and campaign performance to optimise targeting, boost retention, and maximise loyalty ROI, working closely with Brand and Loyalty teams to translate insights into clear, actionable outcomes.

Key Responsibilities

1. Loyalty Performance & Reporting

• Prepare and deliver monthly loyalty performance and penetration reports with key insights.
• Review programme analytics including points issuance, redemption, breakage, and tier distribution.
• Identify trends, anomalies, and opportunities to improve programme effectiveness.

2. Customer Behaviour, Segmentation & Insights

• Analyse customer behaviour (visit frequency, basket size, churn patterns).
• Develop and monitor cohort analysis across engagement, retention, and lifecycle stages.
• Provide insights on member behaviour and segmentation to support targeted strategies.

3. Campaign Effectiveness & ROI Optimisation

• Deliver post‑campaign analysis to evaluate incrementality and ROI.
• Recommend improvements based on ROI, incremental behaviour, and member response.
• Work closely with Loyalty team on RFM, behavioural, and predictive segmentation.

4. Predictive Analytics & Retention Strategy

• Support churn prediction modelling to identify at‑risk customers.
• Partner with project and marketing teams to strengthen retention and lifecycle strategies.

Ideal candidates must possess the following criteria/qualities

• Degree in Marketing, Business, Economics, Statistics, Math, Computer Science, or related field.
• 5+ years’ experience in a quantitative or analytics role in Marketing, Business, Economics, Statistics, Mathematics, Computer Science, or related fields.
• Candidates with recent experience in customer data, analytics, or loyalty programme experience will be highly considered.
• Strong proficiency in SQL, Excel, BI / data visualisation tools, and programming languages.
• Fluent communication, stakeholder management, and presentation skills.
• Organized and able to tackle problems while managing multiple priorities independently.
• Have customer‑centric mindset with a passion for improving customer experience.
• Fluent in English and Bahasa.

Thank you for your application! We’re thrilled that you’d like to join Petron and we appreciate your interest in the position.

Please note that due to high volume of applications, only shortlisted candidates will be contacted.