Livestream Content Planner (Senior Executive)

Bonia Corporation Berhad; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A renowned lifestyle brand in Kuala Lumpur is seeking a creative Livestream Content Planner (Senior Executive) to design and manage engaging livestream content. The role involves working closely with producers and marketing teams to craft scripts and storyboards that enhance both sales and audience experience. Ideal candidates will have a degree in a relevant field and 2–3 years of experience in content planning or marketing. Join us to develop captivating livestream flows that align with our brand direction.

Qualifications

• 2–3 years’ experience in content planning, marketing, or e-commerce.
• Strong creative writing and presentation skills.
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Plan livestream flow, product highlights, and campaign talking points.
• Prepare scripts, storyboards, and visual guides for Hosts.
• Track performance of livestream content and optimize for future sessions.

Skills

Creative writing

Project management

Marketing knowledge

Knowledge of livestream trends

Education

Degree in Marketing, Mass Communication, Media, or related field

Job description

Livestream Content Planner (Senior Executive)

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We are seeking a creative and strategic Content Planner to design and manage livestream content. You will work closely with Hosts, Producers, and Marketing teams to create engaging scripts, storyboards, and product flows that enhance sales and audience experience.

Responsibilities:

• Plan livestream flow, product highlights, and campaign talking points.
• Prepare scripts, storyboards, and visual guides for Hosts.
• Work with Merchandising and Marketing to ensure correct product selection.
• Align livestream content with seasonal campaigns and brand direction.
• Track performance of livestream content and optimize for future sessions.

Requirements:

• Degree in Marketing, Mass Communication, Media, or related field.
• 2–3 years’ experience in content planning, marketing, or e-commerce.
• Strong creative writing and presentation skills.
• Ability to manage multiple projects under tight deadline.
• Knowledge of livestream trends and consumer online shopping behaviour.

You will be required to answer the following questions in your application:

• What's your expected monthly basic salary?
• How much notice are you required to give your current employer?

Retail & Consumer Products 101-1,000 employees

Founded in 1974, BONIA is a lifestyle brand that creates both timeless and reimagined classics. With a growing collection of bags, accessories, footwear, watches, eyewear and lifestyle ranges, each creation is crafted to be beloved – and to stand the test of time as a companion for life. With a vision rooted in craftsmanship and individuality, BONIA aims to build collections that inspire self-expression and exploration.

1) The Making Of A Masterpiece - Crystal Venice: https://www.youtube.com/watch?v=3OexQBAWsOo