Live Host Trainer & Moderator

Desince; Kapar; On-site; MYR 20,000 - 100,000; Full time

Job summary

A fashion e-commerce company in Malaysia is seeking a Livestream Host Trainer to manage the training and development of hosts while ensuring high-quality livestream sessions. The ideal candidate will have a diploma or degree in relevant fields and experience in livestream hosting or e-commerce. Key responsibilities include designing training sessions and monitoring live streams. The role offers several benefits, including additional leave, medical coverage, and staff discounts.

Benefits

Additional leave

Free parking

15% staff discount on products

Insurance & medical coverage

Medical benefits

EPF / SOCSO / EIS / PCB

Monthly lunch gathering treat

Company trips & staff activities

Qualifications

• Minimum 1–2 years experience in livestream hosting, e-commerce operations, or social media production.

Responsibilities

• Design and run structured training for onboarding and ongoing training for livestream hosts.
• Plan and rehearse weekly Live streaming schedules in collaboration with the Creative Manager.
• Monitor live sessions in real time to ensure smooth flow and on-brand communication.
• Track KPIs across all Live sessions and digital content for analysis.

Skills

Strong communication

Presentation skills

Interpersonal skills

Analytical mindset

Fluent in English

Fluent in Bahasa Malaysia

Passion for fashion

Education

Diploma or Degree in Marketing, Communications, Fashion, or related field

Job description

Requirements

• Diploma or Degree in Marketing, Communications, Fashion, or related field.
• Minimum 1–2 years experience in livestream hosting, e-commerce operations, or social media production.
• Strong communication, presentation, and interpersonal skills.
• Analytical mindset with ability to read and act on livestream data.
• Fluent in English and Bahasa Malaysia.
• Passion for fashion, current trends, and online audience engagement.

Responsibilities

• Host Training & Development
  • Design and run structured training for onboarding and ongoing training for livestream hosts (live briefs, mock live session, 1:1 coaching, community guidelines, etc).
  • Develop training materials, host scripts, guidelines, and pre‑Live checklists.
  • Train internal teams on TikTok Live Studio/OBS for livestreaming setups.
  • Coach on key live streaming skills: storytelling, product demoing, audience engagement and CTA execution.
  • Guide hosts to maintain brand‑appropriate appearance, tone, and energy during sessions.
  • Review VODs (session recordings) and provide actionable feedback for live hosts to improve their performance.
  • Establish training programs, track live hosts progress, and maintain comprehensive training logs.
• Live Streaming & Content Enablement
  • Plan and rehearse weekly Live streaming schedules in collaboration with the Creative Manager / Digital Content Manager.
  • Collaborate with Product Strategist to align product showcases and promotions in livestreaming & video contents.
  • Plan and manage video content across all accounts.
  • Ensure all Live sessions maintain consistency in branding, messaging, and product offerings.
  • Train hosts on detailed product understanding: materials, sizing, styling, key sellingpoints, and competitor comparisons.
  • Ensure product storytelling is clear, confident, and aligned with brand positioning.
• Live Moderation & Quality Control
  • Monitor live sessions in real time to ensure smooth flow, on‑brand communication, and consistent viewer interaction.
  • Moderate comment sections: engage viewers, manage questions, highlight promo codes, and filter inappropriate content.
  • Support hosts in resolving technical issues (lighting, audio, lag) and maintaining broadcast quality.
  • Ensure quality control for Live sessions, including audio/video checks, lighting, framing, and connectivity.
  • Develop studio operation guides (checklists, setup tips, troubleshooting) for Live events.
• Performance Data Analysis & Action
  • Track KPIs across all Live sessions and digital content (e.g., average watch time, product‑card CTR, GMV, conversion rate, etc).
  • Identify reasons for any data drops and implement corrective actions to recover target performance.
  • Implement continuous improvement strategies based on performance analytics, experiment outcomes, and best practices.
  • Regularly report on hosts progress, training outcomes, campaign results and improvement plans for management review.

Benefits

• Additional leave
• Free parking
• 15% staff discount on Desince products
• Insurance & medical coverage (including panel clinic)
• Medical benefits
• EPF / SOCSO / EIS / PCB
• Monthly lunch gathering treat
• Company trips & staff activities