Lead RTM & Digital Engagement - Sales

Mondelēz International; Negeri Sembilan; Hybrid; MYR 80,000 - 100,000; Full time

Job summary

A leading global snacks company seeks an RTM professional for their Regional Growth & Strategy team in Malaysia. This role is crucial in driving RTM and digital capabilities to meet market demands and growth targets. Responsibilities include designing next-gen RTM models, enhancing sales effectiveness through digital tools, and developing performance indicators. The ideal candidate holds an MBA with at least 5 years of experience in FMCG and possesses strong analytical and communication skills.

Qualifications

• 5+ years of post-MBA experience in Sales, Commercial Excellence, or Route to Market.
• Experience in FMCG industry in India/SEA.
• Prior experience in Sales operations or Sales COE Digital roles preferred.

Responsibilities

• Design and rollout next-gen RTM models for emerging markets.
• Provide thought leadership on Sales Digital Tools.
• Develop KPIs and analytical dashboards.

Skills

Designing RTM models

Digital transformation project leadership

Analytical skills

Communication skills

Education

Full-time MBA/PGDM

Tools

MS Excel

Power BI

Tableau

Job description

Job Profile Summary

We are seeking a highly motivated and experienced RTM professional to join our Regional Growth & Strategy team in AMEA. The successful candidate will play a critical role in driving the RTM & digital capability of our sales organizations to meet the evolving needs of the market and achieve ambitious growth targets. This is an exciting opportunity to lead and implement next generation RTM strategy, processes, and technologies that will enhance our sales effectiveness and customer experience.

Responsibilities

Route to Market (RTM) Strategy & Execution

• RTM Design & Optimization: Design, pilot, and roll out next-generation RTM models tailored for specific emerging markets in the region
• Sales Force Effectiveness (SFE): Provide thought leadership on elevating Sales Digital Tools linked to the key business priorities in the region
• Commercial Analytics: Develop key performance indicators (KPIs) and analytical dashboards to track key Sales KPIs in the region

Capability Building & Change Management

• Training: Design and deliver capability programs for the frontline sales team and distributor staff on new digital RTM processes, SFA usage, and commercial best practices.
• Stakeholder Management: Collaborate closely with Global Sales, BU Sales Leadership Team to align RTM and digital priorities
• Pilot & Scale: Manage pilot projects for new technologies and prepare successful models for scaling

Education Requirement

Full-time MBA/PGDM from a premier institute is mandatory.

Experience

Minimum 5+ years of post-MBA experience in Sales, Commercial Excellence, Route to Market, Data & Digital Strategy within the Fast-Moving Consumer Goods (FMCG) industry in India / SEA.

Preference

Candidates with prior experience in Sales operations or Sales COE Digital roles are highly preferred.

Core Skills

• Proven expertise in designing and implementing RTM models in Emerging Markets
• Demonstrable experience in leading a significant digital transformation project (e.g., SFA/DMS implementation).
• Strong analytical skills with a data-driven approach to problem solving (proficiency in MS Excel, BI tools like Power BI/Tableau are a plus).
• Excellent communication, presentation, program management skills

Key Skills

• Strategic Visionary: Ability to connect complex market dynamics into a cohesive, future-proof RTM strategy.
• Customer-Centric: Uses insights from field sales and category planning to ensure the RTM strategy directly addresses shopper needs and retailer pain points.
• Execution Focused: Proven track record of translating strategy into action and measurable commercial results.
• A Change Agent: Comfortable driving change and influencing key stakeholders at Regional/BU and Global level.

Location of the role

Mumbai Head office or Remote. Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy.

Business Unit Summary

Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type: Regular Sales Operations Sales