Lead, Partnership & Affiliate Marketing

Malaysia Airlines; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading airline company in Kuala Lumpur is seeking a Partnerships & Affiliate Marketing Lead to develop and execute marketing strategies. The role requires over 6 years of experience in marketing with a focus on partnership management and a deep understanding of the digital landscape. Candidates should possess excellent communication, negotiation, and analytical skills, along with a strategic mindset to drive growth and performance.

Qualifications

• More than 6 years of working experience in relevant fields.
• Strong understanding of affiliate marketing landscape and digital marketing.
• Proven track record in managing partnerships and achieving revenue growth.

Responsibilities

• Lead partnership development and execution of marketing strategies.
• Manage co-branding campaigns and joint marketing initiatives.
• Nurture relationships with existing partners for long-term success.

Skills

Negotiation skills

Relationship management

Analytical skills

Creativity and innovation

Communication skills

Digital marketing knowledge

Education

Degree in Marketing, Business Administration or related field

Job description

Job Title

Lead, Partnership & Affiliate Marketing

Reports To

Lead, Marketing & Communications

Role Purpose

The Partnerships & Affiliate Marketing Lead is a critical role responsible for developing and executing the overall partnership and affiliate marketing strategy. This involves identifying and managing key partners and affiliates to drive customer acquisition, increase brand visibility, and achieve revenue targets. The role requires a strategic thinker with a strong understanding of the affiliate marketing landscape, excellent relationship-building skills, and a data-driven approach to optimize performance.

Key Accountability

• Lead the identification, negotiation, and establishment of strategic partnerships with the airlines business (AB) and Loyalty & Travel Services (LTS), and external tourism boards, banks, fintech companies, and other key stakeholders to drive revenue growth.
• Manage co-branding campaigns and joint marketing initiatives with partners to enhance visibility and engagement by coordinating with internal and external teams, tracking campaign performance, and ensuring seamless execution.
• Work closely with the Digital & Marketing teams to ensure alignment of partnership efforts with overall business and marketing goals. This includes sharing insights, contributing to campaign planning, and leading integrated marketing activities related to partnerships.
• Maintain and nurture relationships with existing partners to ensure long‑term success and mutual value, ensuring regular communication, performance tracking, and identifying opportunities for LTS collaboration and growth.
• Lead the execution of a comprehensive affiliate marketing strategy to drive customer acquisition and retention by identifying potential affiliates, onboarding new partners, and managing affiliate communications and performance.
• Manage the analysis of affiliate performance data in collaboration with the Performance Team to optimize campaigns and maximise ROI.
• Monitor market trends and competitor branding strategies to keep the company ahead of industry standards. This involves conducting research, analyzing competitor activities, and sharing insights with the team.
• Manage the preparation of regular reports on the performance of partnership and affiliate programs, providing insights and recommendations for improvement.

Qualifications & Working Experience

Degree in Marketing, Business Administration or a related field with more than 6 years of working experience.

Areas of Experience

• Travel and Tourism
• e-Commerce
• Hospitality
• Marketing
• Advertising
• Lifestyle and Entertainment

Personality Traits

• Excellent written and communication skills, as well as interpersonal skills.
• Ability to think creatively and innovatively. A disruptor by nature.
• Strong understanding of digital marketing, performance metrics and customer acquisition strategies.
• Excellent negotiation, communication and relationship management skills.
• Possess excellent analytical skills and leverage data, metric, analytics, and consumer behaviour trend to drive actionable insights and recommendations.
• Knowledgeable in marketing strategies, channels, branding, performance, finance, and sales.
• Basic understanding of traditional, digital and emerging marketing channels, platform, mediums and trends.