Lead, CRM & Retention Marketing — Growth & Loyalty

Bjak; Petaling Jaya; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A leading digital insurance platform in Malaysia is seeking a Lead, CRM & Retention Marketing to drive customer loyalty and profitability. You will design and optimize multi-channel campaigns, implement customer journeys, and balance costs with value. The ideal candidate has 2+ years of experience in CRM or retention marketing and strong skills in Excel and CRM platforms. This role offers a hybrid work setup and opportunities for significant impact.

Benefits

Competitive remuneration

Opportunities for impact across the business

Hybrid work setup

Qualifications

• 2+ years of hands-on experience in CRM, Retention Marketing, or Digital Campaign Management.
• Ability to design value propositions and interpret campaign data using Excel and Google Analytics.
• Practical experience in managing complex customer journeys within a modern CRM platform.

Responsibilities

• Own full lifecycle management of multi-channel retention campaigns.
• Design and implement automated customer journeys for core segments.
• Conduct experimentation to maximize engagement and conversion rates.
• Develop cross-sell strategies and manage loyalty reward partnerships.
• Balance cost of loyalty with incremental value generated by retained customers.

Skills

CRM management

Retention Marketing

Digital Campaign Management

Excel proficiency

Google Analytics

Experience with CRM platforms

Understanding mobile app ecosystems

Attention to detail

Tools

Braze

Salesforce Marketing Cloud

HubSpot

Job description

A leading digital insurance platform in Malaysia is seeking a Lead, CRM & Retention Marketing to drive customer loyalty and profitability. You will design and optimize multi-channel campaigns, implement customer journeys, and balance costs with value. The ideal candidate has 2+ years of experience in CRM or retention marketing and strong skills in Excel and CRM platforms. This role offers a hybrid work setup and opportunities for significant impact.