Lead Channel Mktng Specialist

Honeywell International, Inc.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading innovative technology company in Kuala Lumpur is seeking a Lead Channel Marketing Specialist to drive channel marketing strategies and actions across ASEAN/SEA. The ideal candidate will have 5-10 years of experience in B2B Customer Marketing, excellent communication skills, and a strong analytical mindset. This role focuses on enhancing the channel ecosystem and increasing brand equity and customer loyalty.

Qualifications

• 5-10 years of B2B Customer Marketing / Channel Marketing experience.
• Excellent written, oral, and technical communication skills.
• Strong influencing skills without authority.

Responsibilities

• Drive Channel Marketing related strategies and actions.
• Define Channel Persona and Map Customer Decision Journey.
• Design, Deploy, Execute and Evaluate Channel Partner Rebate Programs.
• Develop Channel & Market Price Strategy with Pricing Teams.

Skills

B2B Customer Marketing

Channel Marketing

Technical Communication

Analytical Thinking

MS Office

Digital Marketing Tools

Education

Bachelor’s degree in technology, engineering, or science

MBA preferred

Job description

THE FUTURE IS WHAT WE MAKE IT.

Lead Channel Marketing Specialist

Kuala Lumpur, Malaysia

Start your career by making an impact and real connections with some of the most meaningful challenges around. When you join Honeywell, you become a member of our performance culture comprised of diverse leaders, thinkers, innovators, dreamers, and doers who are changing the future.

Make the Best You.

Working at Honeywell is not just creating incredible things. You will collaborate with top minds, grow through continuous learning, and benefit from an inclusive environment that rewards performance and celebrate achievements.

Join Us and Make an Impact.

As a Lead Channel Marketing Specialist, your focus will be responsible for Channel marketing for HSF ENT FIRE Line of Business across ASEAN/SEA. As a Channel Marketing Specialist, you will be responsible for developing and delivering the marketing plan for the business to:

• Enable Sales with techno-commercial Winning Propositions
• Nurture an efficient & loyal Channel Eco-System
• Deploy customer-centric, digital-first Programs at every stage of the customer’s buying journey

Thereby creating a measurable lift in brand equity, customer conversion, retention, advocacy, profitable business growth and ultimately delivering marketing generated revenue.

You will partner with Business Leadership, Sales, Finance, ISC, Sales Excellence and Offering teams to drive LOB specific Initiatives so as to deliver measurable business impact on priorities like Margin Expansion, NPI Commercialization and Say-Do, GTM Reach Optimization, Revenue growth from Existing & New Geographies/Channels, Channel Productivity, Inventory and IOS control, and Digital Transformation.

Key Responsibilities:

• Owns & Drives Channel Mktg related Strap Actions, e.g., Reach Expansion, Influencer Engagement etc
• Defines Channel Persona & Maps Customer Decision Journey for New Offerings
• Provide Market insights, Target Group to Develop & Design Campaign Road Maps
• Periodic Market Mapping for Share of Demand & SAM revalidation.
• Develop Geographic reach and Channel Expansion Roadmap in alignment with Sales & Business Leadership
• Design, Deploy, Execute and Evaluate Channel Partner Rebate Programs
• Develop Channel & Market Price Strategy with OMs & Pricing Teams - List Price Adoption & Net Price Gain
• Channel Onboarding/Offboarding, AOP, Contract and Compliance
• Channel Sell-in & Sell-out Scheme Design & Execution.
• Expand margins through Transactional Pricing, Discount control & Mix Management
• Periodic Competitive Landscape Mapping for List Price & MOP changes, NPI/EOL, Vertical & Geo Exp
• Product Play-Book Content updates (inputs from OM), Sales & Channel Training & SharePoint
• Portfolio Review, EOL decisions (with OM), SKU Rationalization and Communication to Sales & Customers
• SIOP - Demand Forecast Validation with sales and IOS / Inventory management
• Co-ordination with Global & Local Offering & Sourcing team for Cost Improvement Actions
• Support Sales with Alternative Product recommendations for competitive value proposition
• NPI Commercialization: Market Pricing, Channel Training & Roll-out, Test Market / POC / Case Study and Testimonial Coordination, Drive Pipeline development and Nurture NPI adaptation through CPP Programs
• Virtual & Real-World Event Content Development & Presentation (Co-op with OMs & Customer Mkt)
• Brand Representation in Industry Forums & Associations
• Sales Training on Specification, Competitor Product comparison & Battle Cards
• Channel Performance Analytics and Improvement Initiatives Enablement
• Key Account and Influencer Engagement through 1:1 and Mass presentations.Insert responsibility

Key Experience & Capabilities:

• Bachelor’s degree in technology, engineering, or science; MBA preferred.
• Experience: 5-10 years of B2B Customer Marketing / Channel Marketing experience, Retail experience is an advantage
• Industry: Commercial FIRE, Building Construction/materials Or Automation
• Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audience. Understanding of Market forces, Pricing levers, analytical and strategic thinking skills. Strong Influencing without authority skills.
• Possess strong working knowledge of MS Office (Excel, Word, PowerPoint, etc.), Digital Marketing tools

Who We Are

The Future Is What We Make It at Honeywell. From sustainable aviation fuel and life‑saving healthcare sensors to collaborating on every NASA space mission since the 1950’s, over 100 years of innovation has always been driven by an investment in our people. Learn more about Honeywell: https://www.youtube.com/watch?v=CG-rmG0eKLk

Discover More

Our focus at Honeywell is innovation that drives business, improves the bottom line and creates solutions for our customers and communities around the world. There’s a lot for you to discover. Our solutions, our case studies, our #Futureshapers, and so much more.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

For more information on how we process your information in the job application process, please refer to honeywell.com/us/en/privacy-statement .

If a disability prevents you from applying for a job through our website, e-mail [e-mail] No other requests will be acknowledged.

Copyright © 2024 Honeywell International Inc.

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.