PURPOSE OF POSITION
- Establish Blueprint to key hospitals via stakeholder management link with KOL
- Continuously establish opportunity for Abbott business
- Win in key hospitals with breakthrough strategy that helps build Abbott credibility
- Be present at the board of directors office in hospitals to define collaborative opportunities addressing unmet and/or evolving needs
- Act as gatekeeper in negotiations and liaison with key hospitals
KEY ACCOUNTABILITIES
- Initiate new ideas to stay competitive in the hospital landscape
- Lead negotiation of contracts
- Facilitate shaping and creation of protocol/access programs
- Drive usage of commercial formula and establish nutrition screening/assessment and nutrition care protocols
- Identify new nutrition and treatment management protocols for new product launch opportunities
Hospital Account Management
- Conduct strategic planning and goal setting for each key account, develop a comprehensive hospital business plan (incorporating marketing strategies, SWOT/PEST analysis, resource allocation, etc.)
- Analyze, propose and establish the most effective distribution and financial pathway between Abbott Nutrition and the customer
KAM Planning and Implementation
- Build hospital key accounts and profiling
- Work closely with NSM/SM as well as Marketing to build business opportunities and offerings
- Structure business partnerships through long‑term contracts with key hospitals and for ANI to be valued as a strategic partner
Stakeholder Management
- Establish stakeholder map with regular meetings and follow‑ups
- Identify opportunities leveraging Abbott’s strengths
- Create competitiveness in the hospital landscape via impactful conversations and plan/programs
- Develop new Nutrition Key Opinion Leaders to support new product launches
Patient Acquisition and Retention
- Implement in‑hospital patient education to create nutrition and product awareness and trial
- Acquire new users through in‑hospital programs such as admission and/or discharge kits
MINIMUM REQUIREMENTS
- Bachelor's degree in a relevant discipline from a recognized university or an equivalent combination of education and work experience
- Minimum 7 years’ professional working experience in consumer healthcare or nutrition industry involving sales management level with sufficient knowledge and understanding of sales systems and processes
COMPANY BACKGROUND
Founded more than 130 years ago by Chicago physician Dr. Wallace C. Abbott, Abbott is now one of the largest diversified healthcare companies in the world. Abbott’s 103,000 colleagues around the globe are devoted to making a lasting impact on human health in the more than 160 countries served. Since 2009, Abbott in Penang has involved in the manufacturing of implantable life‑saving devices and provides customer care support & IT infrastructure services globally.