Key Account Assistant Manager/ Manager

Jobstreet Malaysia; Selangor; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading FMCG company seeks a Modern Trade Channel Leader in Selangor, Malaysia. This role involves managing key accounts, driving sales programs, and building an effective team. The successful candidate will have 3-5 years of FMCG experience, proven sales achievements, and strong leadership capabilities. Responsibilities include designing sales plans, ensuring high-performance in execution, and establishing solid customer partnerships. Excellent communication and analytical skills are essential to thrive in this position.

Qualifications

• Minimum 3-5 years' experience in the FMCG industry managing Modern Trade and General Trade channels.
• Proven sales record of meeting or exceeding targets.
• Strong analytical and presentation skills.

Responsibilities

• Lead the Modern Trade channel and manage Key Accounts to achieve sales targets.
• Build and lead a high-performing sales team.
• Design strategic and tactical sales plans to outperform competition.

Skills

Sales process management

Customer relationship management

Data analysis

Negotiation skills

Presentation skills

Job description

Lead the Modern Trade (MT) channel, managing both Local and International Key Accounts and driving sales programmes aligned with company goals. Develop and execute short‑ and long‑term MT strategies in collaboration with management.

Build a high-performing MT team that strengthens relationships with retail partners and key accounts through effective 4Ps execution (Product, Price, Place, Promotion).

Additionally, lead the Central Sales Operations Team alongside the Business Partner to ensure smooth operations and strategic impact.

Job Description

• Drive and deliver annual sales and profit targets across assigned channels/chains and Central Region sales operations.
• Lead and develop a high-performing MT and Sales team, ensuring strong execution, accountability, and capability building.
• Design and execute strategic and tactical sales plans to achieve business objectives and outperform competition.
• Ensure best‑in‑class 4Ps execution across all brands in‑store, delivering consistent excellence in availability, visibility, pricing, and promotion.
• Build strong, long‑term customer partnerships through effective Joint Business Planning, business reviews, and TTA negotiation, while expanding the customer base within assigned channels.
• Clearly articulate the company’s value proposition through impactful customer proposals and presentations.
• Work closely with cross‑functional teams to deliver agreed service‑level targets and customer expectations.
• Ensure accurate and timely sales forecasting and drive on‑time collections from MT customers.
• Track category and market trends, translating insights into account strategies and investment decisions.
• Set clear KPIs for the Central Region Business Partner to strengthen coverage, distribution, and overall sales performance.

Job Requirement

• Minimum 3‑5 years’ experience in the FMCG industry with proven ability in managing MT and GT channel.
• Proven sales experience, consistently meeting or exceeding targets.
• Proven ability to drive the sales process from plan to close.
• Proven ability to articulate the distinct aspects of products and position them against competitors.
• Demonstrable experience in developing client‑focused, differentiated and achievable solutions.
• Excellent data analysis, critical thinking, listening, negotiation and presentation skills.
• Excellent verbal and written communications skills.