International Business Development Manager/Senior Manager

Private Advertiser; Petaling Jaya; On-site; MYR 120,000 - 240,000; Full time

Job summary

Private Advertiser seeks an International Business Development Manager/Senior Manager to drive global growth for the company’s brands. You will build and manage overseas distributor networks, shape market entry strategies and lead end-to-end international sales initiatives across multiple markets.

The role demands strong strategic acumen, proven experience in market expansion and the ability to translate market insights into executable plans, while collaborating with cross-functional teams and

Qualifications

• Bachelor’s degree in International Business, Business Administration, Marketing or related field.
• Manager: 5–8 years of international sales, BD, or market expansion experience.
• Senior Manager: 8–12 years leading international BD initiatives and growth.
• Proven track record entering new overseas markets and growing revenue.
• Distributor development, channel management and cross-border negotiations.
• Willingness to travel internationally and manage global partnerships.
• Excellent English; additional languages are a plus.

Responsibilities

• Drive international market expansion by identifying new markets and entry requirements.
• Establish and manage overseas distributors, agents and partners.
• Lead international sales growth through end-to-end BD processes and negotiations.
• Develop market entry strategies including pricing, channels and GTM plans.
• Monitor distributor performance and provide commercial support.
• Coordinate with regulatory, marketing, supply chain and fulfilment for compliance.
• Represent the brands at trade events and strengthen global visibility.
• Analyze market trends and translate insights into actionable strategy.
• Develop country-specific business plans and sales forecasts.
• Lead and mentor the international BD team as growth progresses.

Education

Bachelor's Degree in International Business, Business Administration, Marketing or related field

Job description

International Business Development Manager/Senior Manager

Are you ready to take our brands beyond borders?

We are looking for an ambitious and commercially driven professional to lead the international expansion of the Company's Brands into new and emerging markets.

This is an exciting opportunity to shape our global presence, build strategic partnerships and drive business growth across international markets. You will play a key role in identifying new business opportunities, establishing strong distributor networks and developing market strategies that bring our brands to a wider global audience.

If you are passionate about international business, strategic growth and building successful cross-border partnerships, we invite you to be part of our journey.

Why does this job exist and why is it critical?

The International Business Development Manager / Senior Manager is responsible for driving the company's international business expansion and revenue growth for the Company's Brands.

This role plays a critical part in identifying and penetrating new overseas markets, establishing strategic distribution partnerships and developing sustainable commercial opportunities. By translating market insights into actionable business strategies, the position will strengthen the brands' international presence, expand distribution networks and contribute to the company's overall growth objectives.

Key Responsibilities

Drive International Market Expansion: Identify, evaluate and develop new international markets for the Brands products, assessing market potential, business opportunities and entry requirements.

Establish Strategic Partnerships: Identify, appoint, negotiate and manage overseas distributors, agents and business partners to establish sustainable and mutually beneficial commercial relationships.

Lead International Sales Growth: Drive international sales performance and achieve revenue targets by managing the end-to-end business development and sales process, from market prospecting and lead generation to commercial negotiations and deal closure.

Develop Market Entry Strategies: Formulate and execute country-specific market entry strategies, including pricing, distribution models, sales channels and go-to-market plans, aligned with the company's overall business objectives.

Manage Distributor Performance: Build strong relationships with international distributors and partners, monitor their sales performance, provide commercial support and identify opportunities to strengthen market penetration.

Oversee Cross-Border Business Operations: Collaborate with internal stakeholders across regulatory, product registration, marketing, supply chain and fulfilment functions to ensure smooth execution of international business activities and compliance with local market requirements.

Represent the Brands Internationally: Represent the Company's Brands at international trade exhibitions, industry events, business meetings and networking opportunities to strengthen brand visibility and generate new business leads.

Monitor Market Intelligence: Analyse international market trends, consumer preferences, competitor activities and industry developments to identify growth opportunities and provide actionable recommendations to management.

Drive Business Planning and Reporting: Develop country-specific business plans, sales forecasts, budgets and performance reports to track progress against commercial targets and support strategic decision-making.

Build and Develop the International Team: Lead, mentor and develop the international business development team as the business expands, fostering a high-performance and commercially focused culture.

Lead Strategic Projects: Participate in and lead business development initiatives and ad-hoc projects that support the company's international growth ambitions and overall organisational objectives.

Job Requirements

Bachelor's Degree in International Business, Business Administration, Marketing or a related field.

Manager: Minimum 5–8 years of relevant experience in international sales, business development or market expansion.

Senior Manager: Minimum 8–12 years of relevant experience, with demonstrated experience in leading international business development initiatives and driving commercial growth.

Proven track record in identifying, entering and developing new overseas markets.

Strong experience in distributor appointment, channel development, international sales negotiations and strategic partnership management.

Good understanding of international trade practices, cross-border commercial arrangements, market entry strategies and country-specific business requirements.

Experience in developing business plans, sales forecasts, pricing strategies and revenue growth initiatives.

Strong commercial acumen, analytical skills and ability to translate market intelligence into actionable business strategies.

Excellent communication, negotiation, presentation and stakeholder management skills, particularly in a multicultural business environment.

Ability to work independently, manage multiple priorities and collaborate effectively with cross-functional teams.

Willingness to travel internationally as required.

Excellent command of English. Proficiency in additional foreign languages will be an added advantage.

International Business Development & Market Expansion

Strategic Planning & Commercial Acumen

Cross-Cultural Communication & Relationship Building

Negotiation & Stakeholder Management

Market Intelligence & Business Analysis

Sales Strategy & Revenue Growth

Cross-Functional Collaboration

Project Management & Execution

Leadership & Team Development