Integrated Media Manager - Strategy & Planning

Innocean Worldwide Malaysia; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading global marketing agency in Kuala Lumpur is seeking an Integrated Media Manager to oversee media management for various clients. The role includes managing media agency performance, developing effective strategies, and directly collaborating with clients and media partners. Ideal candidates will have over 5 years of experience in integrated media, preferably in the automotive sector, and be skilled in analytics tools. The position offers flexible working hours and medical insurance coverage.

Benefits

Work From Home Flexibility

Flexible Working Hours

Medical Insurance Coverage

Qualifications

• More than 5 years of integrated media background, preferably in high-profile automotive brands.
• Passion for media excellence that delivers effective and efficient strategies.
• Strong understanding of social media, mobile, analytics, and emerging technologies.

Responsibilities

• Manage performance of media agencies and directly work with media partners.
• Ensure profitability of accounts, budgets, timelines and performance.
• Provide analysis, recommendations and consolidation of reports to clients.

Skills

Media performance management

Cross-functional collaboration

Analytical skills

Negotiation skills

Fluent in English

Education

University degree or equivalent experience

Tools

Google Analytics

Google AdWords

Meta Business Suite

SimilarWeb

Nielsen

Job description

Integrated Media Manager – Strategy & Planning

Assure development and running of most effective media management for clients. This role will include managing the performance of media agencies, key liaison with clients, internal collaborations and if necessary, directly working with digital and traditional media partners such as Google, Meta, Tiktok, Media Prima, etc.

Take accountability in assuring profitability of accounts, budgets, timelines and performance.

II. Working Relationships:

Reports to: Media Director

Interfaces with: Clients, external vendors and agencies, internal co-workers and media partners

Takes initiative and accountability in managing the proceeding of all media processes and projects with clients.

Collaborate with partners and co-workers in planning and strategising effective media plans.

Able to think and bring forth innovative strategies and plans to clients

Define, review and control of briefing, budgeting, strategy, approvals, timelines, reporting and billing with the media agencies to achieve best possible services to clients

Prepare media schedules for client and review related billing documents from media agencies, then outline the billing process to be delivered to the Billing Accountant for management and proceedings

Provide analysis, recommendations and consolidation of reports in due time to clients

Ensure optimisation of performance and effectiveness of media spending across all media campaigns.

Calculation and providing budget forecasting for yearly marketing planning and projects supported by media agency

Initiate and manage close relationship and cooperation with clients, clients’ subsidiaries, distributors and suppliers

Ensure evaluation, negotiations and analysis of media offers, vendors, competitor and market insights

Ensure close collaborations and timeline management across co-workers and media agencies for material delivery and timely campaign launches

Experienced in media tools such as Google Analytics, Google Adwords, Meta Business Suite, SimilarWeb, Nielsen, etc. would be advantageous

Substantial understanding of the market and is able to research and curate market, media and competitor landscapes/insights, key trends and innovations

Inquisitive, takes initiative and open to assume ad hoc work, when required

Ensures quality and timeline of plans, schedules, budgets, projects and work activities of his team

Ability to negotiate, to convince or persuade others and build a healthy working relationship across all key partners, clients and co-workers

Ability to lead and engage with media agencies and partners

V. Profile (education, experience and general job requirements):

University degree or equivalent experience

More than 5 years of integrated media background on preferably but not mandatory high profile automotive brands

Passion for media excellence that delivers effective and efficient strategies and outcomes

Holistic understanding of the market, media strategies, plans and key performance metrics

Experienced in performance marketing in FMCG, Banks, Automotive is also preferred, but not mandatory

VI. Skills and personality:

5–7 years in media, ideally in automotive or high-value consumer products.

Experiences in cross-functional operating business environment

Strong knowledge of digital and traditional media with key performance metrics.

Innovative and willing to explore new media solutions to drive client success.

Skilled in handling complex figures & facts.

Skilled in organizing and coordinating detailed workflows.

Fit in extensive project-management - from planning, agency management, budgeting, billings, optimisations to reporting

Strong understanding of social media, mobile, analytics, and emerging technologies.

Fluent in English, confident and cooperative, other languages a plus!

Able to prioritize and meet deadlines.

Ability for consultation, mentoring and collaboration with clients and co-workers

Work From Home Flexibility

Flexible Working Hours

Medical Insurance Coverage

Marketing & Communications 11-50 employees

INNOCEAN is a global marketing communications agency under the Hyundai Motor Group. Founded in Korea, we’ve expanded worldwide, delivering full-service marketing solutions across diverse industries. With strong roots in automotive, we proudly support Hyundai, Kia, and Genesis with impactful, integrated campaigns.

INNOCEAN Malaysia is our newly established office in Kuala Lumpur, supporting Kia APAC, Kia Malaysia, and Hyundai Malaysia. Our small but agile team specializes in media, events, social, account management, PR, and brand guardianship for both regional and local initiatives.

Your application will include the following questions:

• Which of the following web analytics tools are you experienced with?
• Which of the following statements best describes your right to work in Malaysia?
• Which of the following online advertising methods do you have experience with?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Strategy Manager?
• Which of the following languages are you fluent in?
• How much notice are you required to give your current employer?