Integrated Media Manager - Strategy & Planning

Innocean Worldwide Malaysia; Kuala Lumpur; Remote; MYR 100,000 - 150,000; Full time

Job summary

A global marketing communications agency is seeking an Integrated Media Manager to oversee media strategies and ensure the effectiveness of campaigns. The ideal candidate will have over 5 years in media, strong leadership skills, and a university degree. Responsibilities include managing media agency performance and collaborating with clients to optimize results. This role offers flexible working hours and medical insurance coverage.

Benefits

Work From Home Flexibility

Flexible Working Hours

Medical Insurance Coverage

Qualifications

• More than 5 years of integrated media background.
• Passion for media excellence and effective strategies.
• Experience in performance marketing preferred.

Responsibilities

• Manage performance of media agencies and ensure accountability.
• Prepare media schedules and analyze reports for clients.
• Collaborate with internal teams and clients for effective media planning.

Skills

Innovation capability

Market understanding

Project management

Negotiation skills

Cross-functional collaboration

Leadership

Performance analysis

Education

University degree or equivalent experience

Tools

Google Analytics

Google Adwords

Meta Business Suite

SimilarWeb

Nielsen

Job description

Integrated Media Manager - Strategy & Planning

Assure development and running of most effective media management for clients. This role will include managing the performance of media agencies, key liaison with clients, internal collaborations and if necessary, directly working with digital and traditional media partners such as Google, Meta, TikTok, Media Prima, etc.

Take accountability in assuring profitability of accounts, budgets, timelines and performance.

II. Working Relationships:

Reports to: Media Director

Interfaces with: Clients, external vendors and agencies, internal co-workers and media partners

Takes initiative and accountability in managing the proceeding of all media processes and projects with clients.

Collaborate with partners and co-workers in planning and strategising effective media plans.

Able to think and bring forth innovative strategies and plans to clients.

Define, review and control of briefing, budgeting, strategy, approvals, timelines, reporting and billing with the media agencies to achieve best possible services to clients.

Prepare media schedules for client and review related billing documents from media agencies, then outline the billing process to be delivered to the Billing Accountant for management and proceedings.

Provide analysis, recommendations and consolidation of reports in due time to clients.

Ensure optimisation of performance and effectiveness of media spending across all media campaigns.

Calculation and providing budget forecasting for yearly marketing planning and projects supported by media agency.

Initiate and manage close relationship and cooperation with clients, clients’ subsidiaries, distributors and suppliers.

Ensure evaluation, negotiations and analysis of media offers, vendors, competitor and market insights.

Ensure close collaborations and timeline management across co-workers and media agencies for material delivery and timely campaign launches.

Experienced in media tools such as Google Analytics, Google Adwords, Meta Business Suite, SimilarWeb, Nielsen, etc. would be advantageous.

Substantial understanding of the market and is able to research and curate market, media and competitor landscapes/insights, key trends and innovations.

Inquisitive, takes initiative and open to assume ad‑hoc work when required.

Ensures quality and timeline of plans, schedules, budgets, projects and work activities of his team.

Ability to negotiate, to convince or persuade others and build a healthy working relationship across all key partners, clients and co‑workers.

Ability to lead and engage with media agencies and partners.

V. Profile (education, experience and general job requirements):

University degree or equivalent experience.

More than 5 years of integrated media background on preferably but not mandatory high‑profile automotive brands.

Passion for media excellence that delivers effective and efficient strategies and outcomes.

Holistic understanding of the market, media strategies, plans and key performance metrics.

Experienced in performance marketing in FMCG, banks, automotive is also preferred, but not mandatory.

VI. Skills and personality:

5‑7 years in same or similar media business area, ideally with reference to automotive or high value consumer products.

Experiences in cross‑functional operating business environment.

Thorough knowledge of integrated media across digital and traditional channels; with understanding of key performance metrics.

Capability for innovation and willingness to explore and embark on new media solutions (ad formats, platforms, technology, etc.) offered by media agencies/partners to lead client success.

Capability to calculate and control complex figures & facts.

Ability to organise and coordinate a structured workflow with attention to details.

Fit in extensive project‑management – from planning, agency management, budgeting, billings, optimisations to reporting.

Excellent understanding of social media, mobile‑first, performance analysis and insights tools as well as tendencies and new technologies.

Excellent command over English, spoken & written, confident and cooperative behaviour on all command structures; other languages is a plus!

Dynamic personality with talent to affect people with appreciation and enthusiasm.

Ability to negotiate and deal with challenging clients and people.

Managing conflicts and solving problems independently.

Being able to identify priorities and ensure deadlines are met.

Assertiveness to represent company’s interest.

Ability for consultation, mentoring and collaboration with clients and co‑workers.

Readiness for action and ability to work under pressure.

Work From Home Flexibility.

Flexible Working Hours.

Medical Insurance Coverage.

Company Overview

INNOCEAN is a global marketing communications agency under the Hyundai Motor Group. Founded in Korea, we’ve expanded worldwide, delivering full‑service marketing solutions across diverse industries. With strong roots in automotive, we proudly support Hyundai, Kia and Genesis with impactful, integrated campaigns.

INNOCEAN Malaysia is our newly established office in Kuala Lumpur, supporting Kia APAC, Kia Malaysia, and Hyundai Malaysia. Our small but agile team specializes in media, events, social, account management, PR, and brand guardianship for both regional and local initiatives.

Application Process

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as a Strategy Manager?
• Which of the following languages are you fluent in?
• How much notice are you required to give your current employer?

Hiring Team

Marketing & Communications – 11‑50 employees.