Influencer Marketing Specialist (FMCG - Lifestyle Product)

Michael Page; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A growing FMCG brand in Kuala Lumpur is seeking an Influencer Marketing Specialist to develop and implement influencer marketing strategies. The ideal candidate should have a Bachelor’s degree and 2-4 years of experience in influencer marketing. Responsibilities include managing influencer relationships, negotiating contracts, and analyzing campaign performance. Join a purpose-driven team focused on reducing waste through innovative lifestyle products. This role offers opportunities for professional growth in a collaborative environment.

Benefits

Professional growth opportunities

Collaborative work environment

Supportive team culture

Qualifications

• 2-4 years of experience in regional influencer marketing or social media.
• Proven track record managing successful influencer campaigns.
• Strong understanding of social media platforms and influencer ecosystems.

Responsibilities

• Develop and implement influencer marketing strategies and campaigns.
• Identify, vet, and onboard influencers.
• Collaborate with influencers to create content across platforms.

Skills

Influencer marketing strategies

Content creation

Data analysis

Communication skills

Negotiation skills

Education

Bachelor's degree in Marketing, Communications, Public Relations

Job description

Influencer Marketing Specialist (FMCG - Lifestyle Product)

As an Influencer Marketing Specialist, you will be responsible for developing and implementing influencer marketing strategies and campaigns to support product launches, seasonal promotions, and brand storytelling.

• Identifying, vetting, and onboarding influencers who align with brand ethos and target audience.
• Negotiating contracts, managing budgets, and overseeing influencer agreements and deliverables.
• Collaborating with influencers to co-create compelling, on-brand content across Instagram, TikTok, YouTube, and other relevant platforms.
• Monitoring and analysing campaign performance metrics (e.g., reach, engagement, conversions, ROI) and optimise strategies accordingly.
• Maintaining strong, long-term relationships with influencers and brand ambassadors.
• Staying updated on influencer marketing trends, platform algorithm changes, and emerging creators.
• Working cross-functionally with content, social media, PR, and e-commerce teams to ensure cohesive messaging and campaign integration.

Shape global brand stories through creative influencer campaigns. Join a purpose-driven team redefining premium lifestyle products.

A successful applicant should have:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in regional influencer marketing, social media, or brand partnerships.
• Proven track record of managing successful influencer campaigns.
• Strong understanding of social media platforms and influencer ecosystems.
• Excellent communication, negotiation, and relationship-building skills.
• Data-driven mindset with the ability to analyze metrics and derive actionable insights.

Our client is a fast-growing premium FMCG brand committed to redefining living through thoughtfully designed lifestyle products. With a strong focus on innovation, aesthetics, and environmental responsibility, we've carved out a unique space in the global market. They are on a mission to reduce single-use waste while delivering high-quality, design-forward solutions for everyday life.

• Opportunity to work within a growing company in the FMCG industry.
• Collaborative and supportive work environment.
• Professional growth opportunities and skill development.