Industrial Marketing Manager - APAC

bp; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading energy company in Kuala Lumpur is seeking an experienced marketer to bridge global marketing strategy with execution across Asia Pacific. You'll translate strategies into actionable frameworks and partner with local teams to ensure effective campaign execution. Candidates should have over 8 years in B2B marketing, ideally within industrial sectors, and possess a strong understanding of product portfolios. This hybrid position offers a collaborative environment and a variety of benefits including health insurance.

Benefits

Life and health insurance

Learning opportunities

Social communities engagement

Qualifications

• 8+ years in B2B marketing, preferably in industrial sectors.
• Experienced in regional/global roles with cross-market exposure.
• Strong understanding of industrial product portfolios.

Responsibilities

• Translate global marketing strategy into frameworks and toolkits.
• Support in-market industrial marketing teams.
• Lead deployment of new global offers across ASPAC.

Skills

Project and relationship management

Translating strategy into plans

Business Acumen

Digital Fluency

Customer Segmentation

Marketing strategy

Education

University degree in Science, Engineering, Marketing or related field

Job description

Entity: Customers & Products

Job Family Group: Marketing

Job Description:

This role bridges global marketing strategy with execution across Asia Pacific. It ensures alignment, connectivity, and capability-building across the diverse APAC markets, enabling consistent delivery of industrial growth objectives. The role supports in-market teams and acts as the regional point of expertise for industrial marketing.

Key Accountabilities

• Translate global marketing strategy into frameworks and toolkits.
• Partner with global marketing to localize offers, campaigns, and product strategies for ASPAC markets.
• Support in-market industrial marketing teams in planning, execution, and performance tracking.
• Identify commonalities and differences across markets to advise strategy and portfolio development.
• Lead deployment of new global offers across ASPAC, ensuring timely and rollout.
• Provide regional insights and feedback to global teams to develop future product and offer development.
• Facilitate cross-market partnership and knowledge sharing to build industrial marketing capability.
• Supervise and evaluate regional performance against volume, margin, and market share targets.
• Act as the focal point for marketing in ASPAC within forums such as PU implementation planning and strategic reviews.

Education

University degree or equivalent experience in Science, Engineering, Marketing or related subject area.

Experience

8+ years in B2B marketing, preferably in industrial sectors. Validated experience in regional or global roles with cross-market exposure. Strong understanding of industrial product portfolios and customer segments. Experience in strategy translation, offer deployment, and capability building.

Personal values aligned with that of BP

Skills & Competencies

• Project and relationship management across functions and geographies - Mastery
• Translating strategy into plans and integrated marketing communications - Mastery
• CVP Development & applying opportunities in digital world – Mastery
• Communication, presentation, and partner engagement skills - Mastery

At bp, we provide the following environment and benefits to you: A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the demeanor of giving back to our environment are highly valued. Possibility to join our social communities and networks. Learning opportunities and other development opportunities to craft your career path. Life and health insurance, medical care package. And many other benefits.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.

Travel Requirement

Up to 25% travel should be expected with this role.

Relocation Assistance:

This role is not eligible for relocation.

Remote Type:

This position is a hybrid of office/remote working.

Skills:

• Advocacy
• Brand Management
• Business Acumen
• Channel Management
• Commercial performance management
• Customer and competitor understanding
• Customer Segmentation
• Customer Value Proposition
• Decision Making
• Digital Fluency
• Digital Innovation
• Digital Product Management
• Generating customer insights
• Innovation Management
• Listening
• Managing change
• Marketing strategy
• Measuring and Verification for Carbon Storage
• Monitoring
• Offer and product knowledge
• Offer Development
• Performance and planning

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us. If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

We aim to be a very different kind of energy company by 2030 as we scale up investment in low-carbon, focus our oil and gas production and make headway on reducing emissions. Our new strategy kickstarts a decade of delivery towards our #bpNetZero ambition.