Hotel Digital Marketing & Social Media Lead

Accor; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading hospitality company in Kuala Lumpur is looking for a Digital Marketing & Social Media Executive. This role involves managing social media content, assisting with digital marketing campaigns, and ensuring brand messaging aligns across all platforms. The ideal candidate should have a Bachelor's degree in Marketing or a related field, strong communication skills, and familiarity with digital marketing tools. The position offers a chance for growth in a dynamic environment.

Qualifications

• Familiarity with social media platforms, digital marketing tools, and analytics.
• Basic knowledge of SEO, SEM, email marketing, and content creation.

Responsibilities

• Create, publish and manage compelling content across social media platforms.
• Develop and maintain a monthly social media content calendar.
• Monitor social media trends and competitor activity.
• Assist in the execution of digital marketing campaigns.
• Collaborate with internal teams to produce high-quality digital assets.
• Manage community engagement on social media.
• Monitor and report on key performance indicators (KPIs).
• Ensure the hotel’s website and online listings are optimized.
• Work with revenue management to support direct bookings.
• Maintain a digital asset library.
• Stay current with digital marketing tools and best practices.

Skills

Strong communication

Creativity

Teamwork skills

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field

Tools

Digital marketing tools

Analytics tools

Social media platforms

Job description

A leading hospitality company in Kuala Lumpur is looking for a Digital Marketing & Social Media Executive. This role involves managing social media content, assisting with digital marketing campaigns, and ensuring brand messaging aligns across all platforms. The ideal candidate should have a Bachelor's degree in Marketing or a related field, strong communication skills, and familiarity with digital marketing tools. The position offers a chance for growth in a dynamic environment.