Head of Travel Marketing

Highlight Travel & Tours Sdn Bhd; Port Klang, Klang City; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading travel and tourism service provider in Malaysia is looking for a Head of Travel Marketing. This pivotal role involves developing and executing marketing strategies to enhance brand awareness and drive growth. Candidates should have a minimum of 5 years in senior marketing positions within the travel industry, with proven experience in multi-channel campaigns. The position offers a competitive salary and comprehensive benefits including medical coverage and flexible work arrangements.

Benefits

Competitive salary

Performance-based bonuses

Comprehensive medical and life insurance

Generous annual leave

Flexible work arrangements

Professional development opportunities

Discounts on travel packages

Qualifications

• Minimum 5 years in a senior marketing role in travel or hospitality.
• Proven track record in multi-channel marketing campaigns.
• Strong project management and organisational skills.

Responsibilities

• Develop and implement online and offline marketing plans.
• Oversee digital content creation and marketing collateral.
• Analyse market trends and consumer behaviour.

Skills

Analytical skills

Digital marketing strategies

Project management

Communication skills

Problem-solving skills

Interpersonal skills

Job description

Reporting directly to the Managing Director, this is an exciting and pivotal role as the Head of Travel Marketing at Highlight Travel & Tours Sdn Bhd. As a full‑time position based in Klang, Selangor, you will be responsible for leading the development and execution of impactful online and offline marketing strategies to drive growth and increase brand awareness for the company's diverse range of travel offerings.

What you’ll be doing

• Develop and implement comprehensive online and offline marketing plans to promote the company's travel packages, tours, and related services including online campaigns, digital content, and participation in trade shows and fairs.
• Oversee digital marketing agencies in the creation of engaging digital content, including website updates, social media posts, email campaigns, and other marketing collateral.
• Collaborate with the sales team to align marketing efforts and support lead generation and conversion activities.
• Analyse market trends, consumer behaviour, and competitor activities to identify opportunities for growth and innovation.
• Manage and optimise the company's online presence, including website performance, search engine optimisation, and paid advertising campaigns.
• Measure and report on the performance of marketing initiatives, using data‑driven insights to continually refine and improve strategies.
• Stay up‑to‑date with the latest trends, technologies, and best practices in the travel and tourism industry.
• Provide strategic counsel and recommendations to the management team on effective marketing strategies.

What we’re looking for

• Minimum 5 years of experience in a senior marketing role within the travel or hospitality industry.
• Proven track record in developing and executing successful, multi‑channel marketing campaigns.
• Excellent analytical and problem‑solving skills, with the ability to use data to drive decision‑making.
• Strong project management and organisational skills, with the ability to juggle multiple priorities.
• Proficient in digital marketing strategies, including search engine optimisation, social media, and content creation.
• Strong communication and interpersonal skills, with the ability to effectively collaborate with cross‑functional teams.
• Passion for the travel and tourism industry, with a deep understanding of consumer trends and preferences.

What we offer

• Competitive salary and performance‑based bonuses.
• Comprehensive medical and life insurance coverage.
• Generous annual leave and flexible work arrangements.
• Opportunities for professional development and career advancement.
• Collaborative and supportive work environment.
• Discounts on the company's travel packages and services.

About us

Highlight Travel & Tours Sdn Bhd is a leading provider of travel and tourism services in Malaysia. With over 20 years of industry experience, we offer a wide range of travel packages, tours, and related services to both local and international customers. Our mission is to create unforgettable travel experiences and inspire our customers to explore the world. We are committed to innovation, sustainability, and delivering exceptional customer service.

If you're ready to join a dynamic and forward‑thinking team, apply now and take the next step in your career!