Head of Social & Community

Bjak Sdn Bhd; Kuala Lumpur; On-site; MYR 20,000 - 100,000; Full time

Job summary

A leading financial services platform is seeking a Head of Social & Community in Kuala Lumpur. This role focuses on shaping brand narratives and building an engaged community across Southeast Asia through effective social strategy and leadership. The ideal candidate has over 5 years of experience in social media and digital marketing, with proven success in leading campaigns and managing corporate channels. Join us to make a significant impact and grow your career in a dynamic environment.

Benefits

Above-market remuneration

Fast-track career growth

Mission-driven work

Collaborative culture

High autonomy

Qualifications

• 5+ years of experience in social media, community, or digital marketing.
• Proven success in leading social strategies and campaigns.
• Deep understanding of social media platforms and trends.

Responsibilities

• Define and execute comprehensive social media and community strategy.
• Lead and mentor the Social & Community team.
• Oversee content creation and publishing across platforms.
• Design integrated social campaigns for growth and engagement.
• Collaborate with cross-functional teams to align social initiatives.

Skills

Social media strategy

Community engagement

Data analytics

Content creation

Leadership

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

BJAK is Southeast Asia's largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com. Our proprietary technologies - from custom APIs to AI-driven engines - are designed to transform how people experience financial services.

Operating across Malaysia, Taiwan, and Japan, we are building next-generation AI systems to redefine the future of fintech in ASEAN.

If you're looking for a place to grow fast, think big, and create meaningful impact - join us.

What We're Looking For

A creative, strategic, and data-driven Head of Social & Community to lead BJAK's social presence and build a thriving, engaged community across Southeast Asia.

You will own our social strategy end-to-end - shaping brand narratives, elevating engagement, building advocacy, and driving measurable impact across social channels and community touchpoints.

Social Strategy & Leadership

• Define and execute a comprehensive social media and community strategy that strengthens brand visibility, credibility, and engagement.
• Lead and mentor the Social & Community team; establish processes, playbooks, and best practices for high-quality execution.

Content & Community Engagement

• Oversee content creation, storytelling, and publishing across platforms (Facebook, Instagram, TikTok, LinkedIn, X, and others).
• Build and grow online communities, fostering conversations, advocacy, and loyalty.
• Engage directly with audiences to cultivate a strong brand voice and two-way communication.

Campaigns, Growth & Analytics

• Design and launch integrated social campaigns that drive measurable growth, awareness, and user actions.
• Monitor performance metrics, analyze trends, and provide actionable insights for optimization.
• Leverage social listening to identify opportunities, sentiment shifts, and community needs.

Cross-Functional Collaboration

• Work closely with Marketing, Brand, Product, and Comms to ensure social initiatives align with company-wide objectives.
• Manage relationships with creators, influencers, agencies, and partners to amplify content and reach.

The Right Fit Has...

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of social media, community, or digital marketing experience, including experience managing corporate social channels.
• Proven success leading social strategies and high-performing campaigns with strong creative direction.
• Deep understanding of platforms, algorithms, social trends, and data analytics.
• Excellent communication skills and strong storytelling ability.
• Ability to execute quickly, manage multiple priorities, and thrive in a fast-paced environment.
• A creative mindset with exceptional attention to detail and a passion for audience engagement.

Why Join BJAK

• Above-market remuneration
• Fast-track career growth and regional exposure
• Mission-driven work with real impact
• Collaborative, innovative, and inclusive culture
• Flat structure - ideas matter more than titles
• High autonomy, real responsibility, and unlimited growth potential