Head of Shopper & Customer Marketing

BEIERSDORF (MALAYSIA) SDN BHD; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading global skin care company in Kuala Lumpur is seeking a S&CM Head to drive shopper marketing strategies that maximize revenue. The ideal candidate will have a strong background in marketing, ability to lead teams, and experience in budget management. This role focuses on implementing strategic plans to enhance sales and brand visibility while ensuring overall financial objectives are met.

Qualifications

• Proven experience in shopper marketing or trade marketing.
• Strong analytical and problem-solving skills.
• Ability to lead and mentor teams.

Responsibilities

• Lead development of shopper & trade strategies to meet sales targets.
• Implement in-store activation and promotions.
• Manage S&CM budget to align with financial objectives.

Skills

Leadership Skills

Strategic Planning

Market Analysis

Budget Management

Education

Bachelor's degree in Marketing or relevant field

Job description

Responsibilities

• Lead Shopper & Customer Marketing plan & strategies as well as responsible for maximising revenue and contribution requirements by identifying market opportunities, managing the relationship between the company and channels of sales to the shoppers, optimising shelf space & point of sale, determine promotion strategies, thus ensure sales and brand profitability & objectives are met.
• The shopper & customers marketing strategies need to be in line with brand strategies and sales objectives; Head of S&CM will be working closely with Marketing Manager & Senior Sales Managers to define strategic brand directions thus lay down top line strategies. Collaborates with marketing & S&CM Managers for ideation, planning & budgeting, production & implementation of all in store activities, including point of sales materials & promotions. Lead S&CM team on market intelligence resource reading thus identify risks/ opportunities and develop strategic action plan to address the issues. Ensure sufficient spending of central budget & supervises the trade marketing spending in the subsidiaries.

Key Accountabilities

• Lead in development & implementation of shopper & trade strategies for all categories to meet company sales/market share target & objectives.

Leadership & Strategic Plan Implementation

• Lead S&CM Team to convert strategic plan into action which covers all in-store 4P fundamental including assortment, pricing, in store visibility for home shelf and secondary displays, in-store activation and promotion to win at POS.
• Lead the S&CM Team in the key roles of Planning (ABP, Business Review, Innovation 4P), Commercial operations (By RE PICOS, POSM and KCP activation, Promotion planning & Pre-Post Analysis), Customer Engagement (4P Category Selling Stories, JBP T2T, Category Insights and Action Planning) as well as In-store Execution (KPI setting for Top Store, TRAX, AVC program)

Strategic Analysis, Problem Identification & Solution

• Lead category review to identify product/category issues and opportunities by channel with recommendations to maximize opportunities. Track and measure sales performance vs target, identify potential gap, review plan to close gap.

Budget & Control

• To manage & control total S&CM Budget thus ensure S&CM spending meets company financial objectives.

Reporting

• Collaborate with marketing intelligence resource to read & report top line report results of activities & communication; lead & conduct promotion effectiveness analysis thus ensure all promotions yield solid return on investment, and provide recommendations.

Coaching & Team Development

• Coach & develop team’s skill thus improve overall S&CM team synergy between Sales, Marketing & S&CM.

Unlock job insights

Salary match Number of applicants Skills match

Retail & Consumer Products 51-100 employees

WE ARE SKIN CARE

CARE FOR SKIN – CARE FOR PEOPLE

For over 140 years, Beiersdorf has been a companion in people’s lives, caring for healthy beautiful skin. With our global core brands NIVEA, Eucerin, La Prairie and Hansaplast, Beiersdorf is a worldwide leader in skin care. On a local scale, we have strong positions with brands like Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, Skin Stories und Florena.

Our more than 20.000 employees in more than 170 affiliates all over the world are the reason why we can grow fast and sustainably. Behind each brand, each product and each success are our people whose passion and entrepreneurial spirit make us a global leader in skin care. And our care has always gone further: We at Beiersdorf CARE BEYOND SKIN. We care for people and are committed expand our positive impact to our environment, our society and our consumers.

Do you enjoy working for beloved brands trusted by millions of people throughout the world while developing yourself further? And would you like to help shape the future of products like NIVEA and Eucerin while caring beyond to create impact to our consumers, our society and the planet? Then explore the exciting career paths offered by the inventor of modern skin care and discover the many interesting opportunities for advancement and challenging responsibilities we provide all over the world. Whether you’re a career starter or a seasoned professional, or whether your background is in sciences or business, our open, integrative and purposeful corporate culture fosters excellence and will give you the freedom you need to let your entrepreneurial spirit unfold and to live out your enthusiasm for brands, people, and innovative technologies and markets.

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