Head of Segment Marketing, East Asia

Schneider Electric Industries (M) Sdn Bhd; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading energy management company in Malaysia is seeking a strategic marketing leader to drive segment marketing for East Asia. You will oversee the development and execution of tailored marketing programs, mentor a team, and focus on customer engagement and revenue growth. The ideal candidate will have over 10 years of marketing experience, including at least 5 years in segment or B2B leadership, and possess a strategic mindset. Join us to make a significant impact in the region.

Qualifications

• 10+ years in marketing, with at least 5 years in segment or B2B marketing leadership.
• Regional exposure in East Asia preferred.

Responsibilities

• Drive the full segment marketing roadmap translating business goals into actionable plans.
• Develop and implement segment-specific campaigns across digital, social, and physical channels.
• Lead and mentor a team of segment marketing specialists.

Skills

Strategic mindset

Excellent interpersonal skills

Data-driven decision making

Leadership

Education

Bachelor’s or Master’s in Marketing, Business, or related field

Job description

Schneider Electric Industries (M) Sdn Bhd. In Schneider Electric everything we do promotes progress and sustainability for all – our colleagues, customers, partners, and the communities and societies where we live and work. From the products, software, and services that drive the digital transformation of energy management and automation to corporate citizenship and volunteer activities, we make an impact by helping people and organizations become more resilient and efficient, more electric and digital.

About the Role

Lead the segment marketing strategy for East Asia across multiple markets, driving engagement, growth, and long‑term partnership through tailored marketing programs. Act as the strategic partner to drive differentiated value creation for the focused end markets in East Asia.

What will you do?

Strategic Leadership

• Driving the full segment marketing roadmap and translating business goals into actionable plans.
• Championing the voice of the customer to shape propositions.
• Leveraging global frameworks while co‑creating localized, high‑quality content with local thought leaders, associations, and industry partners.
• Collaborating with Strategy and Business teams to deliver differentiated, customer‑centric content tailored to regional needs.
• Enable and empower local marketing teams for high‑quality segment campaigns across digital, social, and physical channels.
• Foster a culture of specialization, innovation, agility, and business synergy.

Segment Marketing Execution

• Develop and implement segment‑specific campaigns across digital, social, and physical channels.
• Develop and adapt marketing collateral for new segment applications.
• Optimize customer lifecycle programs (retention, upsell, cross‑sell).

Team Leadership

• Lead and mentor a team of segment marketing specialists.

What qualifications will make you successful for this role?

Education:

• Bachelor’s or Master’s in Marketing, Business, or related field.

Experience:

• 10+ years in marketing, with at least 5 years in segment or B2B marketing leadership.
• Regional exposure in East Asia preferred.

Soft Skills:

• Strategic mindset with a focus on innovation and continuous improvement.
• Excellent interpersonal and influencing skills, with the ability to build strong relationships and work effectively with senior leaders and stakeholders.
• Strong practical understanding of business strategy and international mindset with the ability to work effectively across cultures and matrixed environments.

Core Competencies:

• Leadership: Visionary, innovative and collaborative.
• Functional: Segment strategy, campaign execution, ROI optimization.
• Analytical: Market insight, data‑driven decision‑making.

Performance Metrics

• Segment revenue growth and pipeline contribution.
• ROI on segment marketing programs.
• Customer engagement and NPS improvement.
• Team capability development.

Leverage local marketing team for high‑quality segment campaigns across digital, social, and physical channels.

Apply today. You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.