Head of Segment Marketing & Activation

Maxis Broadband Sdn Bhd; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is seeking a professional for strategic leadership in segment marketing. This job involves owning the end-to-end marketing strategy for B2B, overseeing campaign execution, and managing the Business Innovation Centre. The ideal candidate will thrive in a collaborative environment, ensuring alignment between various teams and driving insights for performance improvement.

Responsibilities

• Own the end-to-end segment marketing strategy and planning for all B2B segments.
• Align marketing and activation activities with segment sales objectives and customer needs.
• Champion market research, customer segmentation, and competitor analysis.
• Develop value propositions and go-to-market strategies tailored to each segment.
• Lead the planning and flawless execution of integrated marketing campaigns, events, activations, and sponsorships.
• Oversee logistics, budget, vendor relationships, and ensure impactful customer experiences.
• Strategically manage and optimise the MBIC as a showcase for Maxis Business solutions.
• Ensure premium customer engagement, daily operations, and technology infrastructure.
• Equip sales teams with insights, training, and tools to engage prospects.
• Establish and optimise lead qualification and handoff processes with Sales.
• Define and track KPIs for all marketing, events, and MBIC activities.
• Provide regular, data-driven performance reviews and actionable insights to senior management.
• Lead, mentor, and manage Segment Marketing, Events & Activation, and Innovation Centre Specialists.
• Foster a culture of creativity, accountability, and operational excellence.
• Act as a key liaison with internal teams (Sales and Product/Solutions) and external partners (vendors, agencies).
• Ensure seamless collaboration and alignment of all activities with business goals.

Job description

Strategic Leadership & Planning

• Own the end-to-end segment marketing strategy and planning for all B2B segments.
• Align marketing and activation activities with segment sales objectives and customer needs.

Market Insight & Proposition Development

• Champion market research, customer segmentation, and competitor analysis.
• Develop value propositions and go-to-market strategies tailored to each segment.

Campaign, Event & Activation Execution

• Lead the planning and flawless execution of integrated marketing campaigns, events, activations, and sponsorships.
• Oversee logistics, budget, vendor relationships, and ensure impactful customer experiences.

Maxis Business Innovation Centre (MBIC) Management

• Strategically manage and optimise the MBIC as a showcase for Maxis Business solutions.
• Ensure premium customer engagement, daily operations, and technology infrastructure.
• Equip sales teams with insights, training, and tools to engage prospects.
• Establish and optimise lead qualification and handoff processes with Sales.

Performance Management & Reporting

• Define and track KPIs for all marketing, events, and MBIC activities.
• Provide regular, data-driven performance reviews and actionable insights to senior management.
• Lead, mentor, and manage Segment Marketing, Events & Activation, and Innovation Centre Specialists.
• Foster a culture of creativity, accountability, and operational excellence.

Stakeholder & Cross-Functional Collaboration

• Act as a key liaison with internal teams (Sales and Product/Solutions) and external partners (vendors, agencies).
• Ensure seamless collaboration and alignment of all activities with business goals.

Next Steps

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.