Head of Sales (Cruise & Hospitality)

Dragon Cruises (Malaysia) Sdn Bhd; Iskandar Puteri; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading lifestyle cruise company in Johor is seeking an experienced Sales Lead to drive revenue generation across digital and physical channels. The role involves developing sales strategies, managing partnerships, and leading a sales team to ensure successful ticket sales. The ideal candidate has strong B2C sales experience, a network in the travel industry, and fluency in English and Mandarin.

Qualifications

• 6–10 years' experience in B2C or travel/hospitality sales.
• Proven track record of achieving sales or occupancy KPIs.
• Strong network among OTAs and travel agencies in Southeast Asia.
• Commercially sharp, comfortable managing pricing and negotiations.

Responsibilities

• Develop and execute sales strategies for passenger acquisition.
• Lead partnerships with OTAs and group sales channels.
• Build and lead a sales team focused on ticket sales.
• Train ticket counter staff on sales techniques.
• Manage CRM integration to capture leads and accounts.

Skills

B2C sales experience

Partnership development

Strong communication skills

Sales strategy execution

Networking in travel industry

Fluency in Mandarin

Analytical skills

Team leadership

Job description

We are seeking an experienced and highly driven Sales Lead to own revenue generation across digital and physical channels for Southeast Asia’s newest lifestyle cruise experience. This role will build and manage the sales pipeline spanning OTAs, travel agents, corporate groups, and ticket counters. You’ll work closely with the Head of Marketing & Partnerships, Operations, and the onboard Hotel team to ensure the ship sails full every week.

This is a results-focused leadership role that blends strategic planning with hands-on execution across multiple distribution channels.

Key Responsibilities

A. Sales Strategy & Channel Development

Develop and execute sales strategies for passenger acquisition across Singapore and Malaysia.

Lead partnerships with OTAs, retail counter activations, and group or corporate sales channels.

Establish commission and incentive structures for resellers and travel partners.

Identify and onboard key distribution partners to expand sales reach and visibility.

Work closely with the Head of Marketing & Partnerships to align commercial offers, referral programs, and bundled packages.

Build and lead a small sales team focused on both direct and partner-driven ticket sales.

Coordinate closely with internal departments to ensure seat allocation, pricing, and promotions are synchronized.

Train ticket counter staff on sales SOPs, upsell techniques, and customer engagement.

Provide clear sales targets, accountability structures, and performance reporting for all sales executives.

C. Commercial Enablement & Reporting

Develop standardized sales kits and materials, brochures, partner decks, QR catalogs, and counter POS displays.

Oversee sales performance reporting with the analytics team to ensure accuracy and transparency.

Manage CRM integration with booking systems to capture leads, referrals, and corporate accounts.

Support the creation and rollout of corporate and MICE (Meetings, Incentives, Conventions, Events) offerings post-launch.

Qualifications

6–10 years’ experience in B2C or travel / hospitality sales, ideally within cruise, airline, or resort verticals.

Proven track record of achieving sales or occupancy KPIs in a fast-moving, multi-channel environment.

Strong network among OTAs, travel agencies, and group sales operators in Southeast Asia.

Commercially sharp and comfortable managing pricing, commissions, and partner negotiations.

Fluent in English and Mandarin to effectively communicate with Mandarin-speaking clients; Bahasa is an advantage.

Hands‑on, entrepreneurial, and comfortable managing cross‑border operations and diverse sales teams.