Head of Sales / Commercial Sales Lead (Cruise & Hospitality)

Turn Capital 龍丞資本; Johor; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading lifestyle cruise company is seeking a Head of Sales to drive revenue generation across digital and physical channels in Southeast Asia. This role involves developing sales strategies, leading a sales team, and collaborating closely with marketing and operations teams to maximize passenger acquisition. Candidates should have 6-10 years of experience in B2C or travel/hospitality sales, with a proven track record in achieving KPIs. Fluency in English and Mandarin is essential.

Qualifications

• 6–10 years’ experience in B2C or travel/hospitality sales.
• Proven track record of achieving sales or occupancy KPIs.
• Ability to manage cross-border operations and diverse sales teams.

Responsibilities

• Develop and execute sales strategies for passenger acquisition.
• Lead partnerships with OTAs and retail counter activations.
• Build and lead a small sales team focused on ticket sales.

Skills

B2C or travel/hospitality sales experience

Network among OTAs and travel agencies

Commercial negotiation skills

Fluency in English and Mandarin

Hands-on and entrepreneurial mindset

Job description

Head of Sales / Commercial Sales Lead (Cruise & Hospitality)

Reports to: Owner / Head of Marketing & Partnerships

Location: Singapore / Johor

Type: Full-time

Overview

We are seeking an experienced and highly driven Sales Lead to own revenue generation across digital and physical channels for Southeast Asia’s newest lifestyle cruise experience. This role will build and manage the sales pipeline spanning OTAs, travel agents, corporate groups, and ticket counters. You’ll work closely with the Head of Marketing & Partnerships, Operations, and the onboard Hotel team to ensure the ship sails full every week.

This is a results-focused leadership role that blends strategic planning with hands-on execution across multiple distribution channels.

Key Responsibilities

A. Sales Strategy & Channel Development

• Develop and execute sales strategies for passenger acquisition across Singapore and Malaysia.
• Lead partnerships with OTAs, retail counter activations, and group or corporate sales channels.
• Establish commission and incentive structures for resellers and travel partners.
• Identify and onboard key distribution partners to expand sales reach and visibility.
• Work closely with the Head of Marketing & Partnerships to align commercial offers, referral programs, and bundled packages.

B. Team Leadership & Execution

• Build and lead a small sales team focused on both direct and partner-driven ticket sales.
• Coordinate closely with internal departments to ensure seat allocation, pricing, and promotions are synchronized.
• Train ticket counter staff on sales SOPs, upsell techniques, and customer engagement.
• Provide clear sales targets, accountability structures, and performance reporting for all sales executives.

C. Commercial Enablement & Reporting

• Develop standardized sales kits and materials, brochures, partner decks, QR catalogs, and counter POS displays.
• Oversee sales performance reporting with the analytics team to ensure accuracy and transparency.
• Manage CRM integration with booking systems to capture leads, referrals, and corporate accounts.
• Support the creation and rollout of corporate and MICE (Meetings, Incentives, Conventions, Events) offerings post-launch.

Qualifications

• 6–10 years’ experience in B2C or travel / hospitality sales, ideally within cruise, airline, or resort verticals.
• Proven track record of achieving sales or occupancy KPIs in a fast-moving, multi-channel environment.
• Strong network among OTAs, travel agencies, and group sales operators in Southeast Asia.
• Commercially sharp and comfortable managing pricing, commissions, and partner negotiations.
• Fluent in English and Mandarin; Bahasa is an advantage.
• Hands-on, entrepreneurial, and comfortable managing cross-border operations and diverse sales teams.