Head of Marketing & Product Management

Arçelik Hitachi Home Appliances; Bandar Baru Bangi; On-site; MYR 120,000 - 180,000; Full time

Job summary

A global lifestyle solutions company is seeking a Head of Marketing & Product Management in Selangor, Malaysia. This role involves leading the marketing team, strategizing brand growth, and driving e-commerce innovations. The ideal candidate has at least 7 years in consumer marketing with 5 years in management, strong digital marketing experience, and excellent communication skills.

Qualifications

• Minimum 7 years of experience in consumer marketing, including 5 years in people management.
• Solid experience in Digital Marketing preferred.
• Fluent and highly proficient in English.

Responsibilities

• Provide leadership and mentorship to the marketing team.
• Develop and execute brand strategies for marketing.
• Analyze market trends to drive product sales and growth.

Skills

Leadership

Digital Marketing

Strategic Thinking

Communication

Analytical Skills

Education

Bachelor Degree in Marketing, Business or related field

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

Overview

Discover a Home for Your Talents

Arçelik Hitachi Home Appliances is a global lifestyle solutions company formed through a strategic partnership between Arçelik and Hitachi Global Life Solutions, Inc., a subsidiary of Hitachi, a Japanese multinational conglomerate founded in 1910. The joint venture globally manufactures, distributes, and provides after-sales services for Hitachi branded home appliances, including refrigerators, washing machines, and vacuum cleaners, excluding the Japanese market.

Within our community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you\'ll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!

What awaits you in this role?

We are looking for a passionate Head of Marketing & Product Management who will join our team in the Marketing & Product Management Department.

Team Leadership / People Management:

• Provide leadership, guidance, and mentorship to the marketing team.
• Set clear goals and objectives for team members and ensure alignment with overall company objectives.
• Foster a positive and collaborative work environment.
• Conduct performance evaluations, provide feedback, and identify opportunities for professional development.

Brand and Digital Marketing:

• Develop and execute comprehensive brand strategies to enhance brand awareness and equity.
• Oversee the creation of marketing campaigns across various channels, including digital platforms, social media, print, and events.
• Monitor brand performance and sentiment and adjust strategies accordingly.
• Ensure consistent brand messaging and positioning across all marketing communications.

Product Sales Growth and Profitability:

• Work closely with the sales team to develop strategies to drive product sales and achieve revenue targets.
• Analyze market trends, consumer behavior, and competitor activity to identify opportunities for growth.
• Develop pricing strategies and promotional campaigns to optimize product profitability.
• Track and analyze sales data to measure the effectiveness of marketing initiatives and make data-driven decisions.

Sell Out and Other Trade Activities:

• Collaborate with sales and trade marketing teams to develop and execute trade marketing programs and initiatives.
• Negotiate and manage partnerships with retailers, distributors, and other key stakeholders.
• Monitor and analyze sell-out data to identify trends and opportunities to increase sales.

Budget Management and Relevant Reporting:

• Develop and manage the marketing budget, allocating resources effectively to achieve strategic objectives.
• Track expenses and ensure spending is within budgetary constraints.
• Prepare regular reports on marketing performance, including ROI analysis, campaign effectiveness, and key metrics.

E-commerce and Other Digital Activation:

• Develop and implement e-commerce strategies to drive online sales and enhance the digital shopping experience.
• Collaborate with cross-functional teams to optimize website performance, including user experience, SEO, and conversion rate optimization.
• Lead digital marketing initiatives, including PPC advertising, email marketing, and content marketing.
• Stay abreast of emerging digital trends and technologies and integrate them into marketing strategies where relevant.

The position is an onsite position based in Selangor, Malaysia.

How do we describe a perfect match?

• Bachelor Degree in Marketing, Business or related field
• Minimum 7 years of experience in consumer marketing with at least 5 years of people managerial experience
• Solid experience in Digital Marketing preferred
• Understanding of marketing budgets, pricing structures, financial metrics to effectively allocate resources and maximize product profitability
• Strategic thinking skills are essential for identifying market opportunities, evaluating marketing trends and best practices
• Fluent and highly proficient English communicator (reading, writing, presenting)
• Great skills in Microsoft PowerPoint and Excel are needed
• Self-motivated, multitasking, strong attention to details, creative, positive attitude, solid work ethic, excellent organization, and ability to build cross-functional relationships, possess strong communication and teamwork skills
• Advanced presentation skill is required. The ability to effectively communicate ideas, instructions, and reports is crucial

We are an equal-opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.