Head of Marketing – Metropoint College

METROPOINT COLLEGE; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading educational institution in Petaling Jaya is looking for a Head of Marketing to spearhead brand transformation and digital growth. This key leadership role requires expertise in digital marketing and a proven track record in the education sector. Ideal candidates will have 5+ years of experience and a strong portfolio of successful campaigns. Join us for an impactful journey in shaping our marketing initiatives.

Qualifications

• Minimum 5 years of successful marketing experience in the education sector.
• Proven track record in private colleges or universities is highly preferred.
• Strong portfolio of integrated marketing campaigns.

Responsibilities

• Develop and execute a digital-first marketing strategy aligned with enrolment goals.
• Lead multi-channel campaigns across social media, search, display, video, and content platforms.
• Manage performance marketing campaigns and optimise funnels.

Skills

Digital marketing

Brand strategy

Performance-driven campaigns

Audience segmentation

SEO/SEM

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM workflows

Analytics tools

Job description

Head of Marketing

Metropoint College is seeking a dynamic and strategic Head of Marketing to lead our brand transformation and digital growth initiatives. This is a key leadership role focused on building a strong brand presence, driving student recruitment, and positioning the College competitively in the higher education sector.

If you're passionate about digital marketing, brand strategy, and performance-driven campaigns and have a proven track record in the education industry—we’d love to hear from you!

Key Responsibilities

• Develop and execute a digital-first marketing strategy aligned with enrolment goals.
• Lead multi-channel campaigns across social media, search, display, video, and content platforms.
• Conduct audience segmentation and journey mapping to drive engagement and conversions.
• Manage performance marketing: campaigns on Meta, Google, TikTok, LinkedIn, and other platforms; optimise funnels, retargeting, and conversion strategies; monitor lead quality, CPL, CPA, and enrolment metrics; oversee the College website for optimal user experience and lead generation; lead SEO/SEM efforts and manage CRM workflows and automation tools.
• Define and maintain brand identity across all channels; lead content creation including videos, student stories, and digital creatives; ensure messaging aligns with the College’s value proposition; set up dashboards and reporting systems to track campaign performance and use analytics to improve marketing effectiveness and ROI.
• Collaborate with Student Recruitment, Admissions, Academic teams, and vendors to ensure smooth execution and alignment across departments.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of successful marketing experience in the education sector.
• Proven track record in private colleges or universities is highly preferred.
• Strong portfolio of integrated marketing campaigns.

Ready to lead impactful marketing initiatives in a vibrant academic environment? Apply now and be part of Metropoint College’s growth journey!