Head of Marketing (Hospitality Industry)

Agensi Pekerjaan Talent Recruit Sdn. Bhd.; Kajang Municipal Council; On-site; MYR 100,000 - 150,000; Full time

Job summary

A recruitment agency in Malaysia is looking for a Head of Marketing in the hospitality industry. This role involves leading marketing strategies, managing campaigns, and collaborating with teams to enhance brand visibility and guest engagement. The ideal candidate should have at least 5 years of marketing experience, including 3 years in a leadership role, with a strong understanding of the hospitality sector.

Qualifications

• Minimum 5 years of marketing experience, 3 years in leadership.
• Experience in hospitality, tourism, or leisure industry is preferred.
• Excellent communication in English and Mandarin is a plus.

Responsibilities

• Lead marketing strategy development for brand visibility and revenue growth.
• Oversee digital and traditional marketing campaigns.
• Manage marketing budgets and optimize ROI.
• Conduct market research for trends and opportunities.
• Collaborate with internal teams for integrated marketing initiatives.
• Build and mentor the marketing team.
• Represent the brand at events and media opportunities.

Skills

Leadership

Marketing Strategy Development

Teamwork

Analytical Skills

Creative Thinking

Education

Diploma or Degree in Marketing, Business, or Communications

Job description

Head of Marketing (Hospitality Industry)

We represent a well-known client in the hospitality industry, seeking a Head of Marketing for their Theme Park Division based in Sungai Long, Kajang.

Responsibilities

• Lead the development and execution of the overall marketing strategy to drive brand visibility, guest engagement, and revenue growth.
• Oversee both digital and traditional marketing campaigns, ensuring alignment with business goals and positioning Monkey Canopy as a premier family-friendly destination.
• Manage marketing budgets effectively, optimizing ROI through data-driven planning and campaign performance tracking.
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for brand differentiation.
• Collaborate with internal teams (sales, operations, F&B, events) to create integrated marketing initiatives that enhance guest experience and promote attractions, dining, and accommodations.
• Build, mentor, and lead the marketing team, fostering innovation and accountability.
• Represent the brand at key events, partnerships, and media opportunities to strengthen market presence.

Requirements

• At least a diploma or degree in Marketing, Business, Communications, or related field.
• At least 5 years of marketing experience, including 3 years in a leadership role.
• Experience in hospitality, tourism, or leisure industry is an added advantage.
• Good understanding of traditional marketing and branding.
• Strong leadership and teamwork abilities.
• Analytical, creative, and able to adapt to market changes.
• Excellent communication in both English and Mandarin is an added advantage.

Only shortlisted candidates will be notified.